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This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong but slowing Shopping Ads traffic from ...
AdSense is an advertising service provided by Google that gives webmasters a free and relatively simple way of earning money through display advertising on their site. Of course the terrain of display advertising in the last few years has become a rocky place. With more and more people subconsciously becoming used to ignoring display and the rise of other content-led marketing methods.