philippa martinez

  • 17 useful search marketing stats from Merkle’s Q2 2016 report

    This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong but slowing Shopping Ads traffic from ...

    Search Engine Watch- 27 readers -
  • Five brief but helpful tips for Google AdSense placement

    AdSense is an advertising service provided by Google that gives webmasters a free and relatively simple way of earning money through display advertising on their site. Of course the terrain of display advertising in the last few years has become a rocky place. With more and more people subconsciously becoming used to ignoring display and the rise of other content-led marketing methods.

    Search Engine Watch- 18 readers -