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Content blocking has been a feature of the internet for a long time. Usage, and industry chatter, reached panic levels when Apple released iOS 9 in September 2015. The question everyone is facing is simple: How does content blocking affect my business? Turns out, when you directly measure what’s happening on websites, the answer is nowhere near simple. Let’s dig in.
Webmaster level: All Every day, searchers use Google to find information about businesses. Common queries include finding the phone number for customer service, the location of a business, and opening hours. This information is typically found in a business's location page or a "contact us" section of a company's website.