Pierre Zarokian

  • Amazon Sues 1,000 Fake Reviewers

    Reviews can be a crucial part of the process of buying and selling goods online, especially on sites like Amazon. They provide insight into how a product works out of the box, and in some cases, how a product works over time. When you’re trying to purchase your next PC part, phone case, or accessory, how can you trust that the reviews you read are portraying an honest opinion ...

    Pierre Zarokian/ Search Engine Journal- 9 readers -
  • Restaurant Offering Discount for Negative Yelp Reviews

    The owners of Botto Italian Pizza Bistro are a little…straightforward. Look no further than their FAQ page, which is either a brilliant marketing prank or a very deliberate warning to would-be customers: “Do you have ice? No. Why? Because that’s the way, uh huh uh huh, we like it.” It’s this level of anti-service that defines Botto, which could potentially become a thorn in the side of Yelp.

    Pierre Zarokian/ Search Engine Journal- 11 readers -
  • Court Rules Yelp May Demand Money for Adding and Removing Reviews

    The owners of the Santa Barbara, Calif.-based Cats and Dogs animal hospital reported what now seems like a bad joke or a tired gag: a Yelp representative offered to sell them ad space with the promise of lowering negative reviews. They declined the offer, but Yelp allegedly made negative reviews reappear on their page. Sounds familiar, right? Well, according to the U.S.

    Pierre Zarokian/ Search Engine Watchin SEO- 9 readers -