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In Part I of this series, we went over several key Search Engine Marketing (SEM) tools to help you effectively launch campaigns and quickly reach cruising altitude. In this post, we will review additional tools you need to win the competition, by referencing some century-old dogfight tactics mastered by most flying aces. 1. Try to secure an upper hand before attacking.
As more businesses are competing in search engine marketing (SEM), and search engines are advancing at an accelerated speed, driving a performing SEM campaign is more like flying a modern fighter jet. It demands targeting instincts and the mastering of tactical and technical skills through advanced instruments.