- Our Blog
As an SEO expert or agency, you’ve spent years attempting to navigate the murky waters of helping your clients find customers online using algorithms, link building hacks, on-page and off-page technique. And when you thought you were finally making good progress, BOOM! Paradigm shift and the game changes. The mobile revolution happens.
Images make the web beat. And human beings process visuals faster than they do text. In the last decade, the number of images uploaded on the internet has exploded. Finding the perfect image to feature on your website, blog post or marketing email can be crucial to grabbing the audience’s attention, livening up a page, or illustrating a point.
So you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except, there’s a problem.
About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006. This pattern has completely shifted. Research by mobify.com found that today, ten screen sizes – different laptops, tablets, smartphones, monitors, netbooks and web-enabled TVs – account for 77% of web usage.
Irrespective of your industry, you rely on your website to build trust, build relationships, provide services, and sell products. Proper SEO will draw customers to your website, thereby improving your search rankings while UX helps a visitor to locate the needed information on your website and helps in starting a relationship with your prospective customer.
Dear brands, we love you but you have been making a mess of our Facebook newsfeeds with your constant, inappropriate selling, content and updates. Please stop! Ever logged into Facebook to be social and interact, only to see a brand trying to sell to you right there? I cringe at the sight of misplaced advertising and selling.