P.J. Fusco

  • Are beacons the most disruptive force in mobile search?

    It’s a very interesting time for search marketers. Desktop and notebook search trends are settling into a predictable Monday through Friday routines. Tablets are becoming the go-to mobile device for dual screening time in front of the television, which is increasingly streaming on-demand content. Deep links are presenting new opportunities for app search on mobile devices.

    P.J. Fusco/ Search Engine Watch- 9 readers -
  • The Amazon Change Engine

    I’m a big fan of Amazon Echo. Its voice recognition capabilities are pretty amazing. I’m also completely fascinated with the impact that voice search is starting to have on natural query language. Put both of these developments together and you had me at "Hello Alexa" and "OK Google." Nowadays, Google is distracted by many other things than just producing relevant search results.

    P.J. Fusco/ Search Engine Watch -
  • Of Site Moves and Search

    Site moves are rarely a one-strategy-fits-all notion. Different types of changes to different parts of a website, or multiple websites for that matter, demand different plans in order to keep the search referrals flowing and deliver a consistently positive brand experience for the searcher. How can you be certain that you are making the best recommendations to optimize searc ...

    P.J. Fusco/ Search Engine Watch- 6 readers -
  • Disruptive Search Forces in 2015 and Beyond

    This time of the year we see all sorts of prognostications and forecasts for search in 2015, as we look back on the news and events that influenced the search industry in 2014. There is one particular forward-looking presentation that I look forward to each year. Specifically, the Internet Trends document as published by KPCB and presented by Mary Meeker at the Internet Trends Code Conference.

    P.J. Fusco/ Search Engine Watch- 4 readers -
  • How to Work When Nothing Seems to Work

    Admit it, we’ve all had them – clients who are resistant to change – at least changes made for the sake of improving search engine visibility. Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on parallel paths and resonate from different business divisions.

    P.J. Fusco/ Search Engine Watchin SEO How To's- 2 readers -