Pratik Dholakiya

  • 6 business types that reap the most reward from local SEO

    National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and brutally competitive. As a result, small businesses are turning to local SEO to increase their exposure to potential customers online. So, what factors into an awesome local SEO strategy? Truth is, there are many components that come into play.

    Pratik Dholakiya/ Search Engine Landin SEO- 23 readers -
  • 7 things business owners fear (but shouldn’t) about SEO

    – Search Engine Optimization (SEO) is one of the many aspects of digital marketing that can seem like a foreign concept to a lot of business owners. For that reason, there are a lot of misconceptions surrounding it. However, upon closer examination, there is really no good reason to avoid incorporating SEO into your marketing strategy.

    Pratik Dholakiya/ Search Engine Landin SEO- 37 readers -
  • The four pillars of the future of SEO

    SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

    Pratik Dholakiya/ Search Engine Landin SEO Google- 29 readers -
  • 4 things you didn’t know about rich snippets

    Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find exactly what they’re looking for. Depending on the page content, this extra information might include site navigation breadcrumbs, customer reviews, TV and movie information, event information, recipe info ...

    Pratik Dholakiya/ Search Engine Landin SEO- 25 readers -
  • 5 contemporary strategies that help improve your rankings

    Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, search ranking algorithms have grown smarter and more sophisticated. The result is that many techniques that used to be acceptable are now considered gray-hat or black-hat — and in some cases, can even earn you a traffic-throttling Google penalty.

    Pratik Dholakiya/ Search Engine Landin SEO- 23 readers -
  • 6 strategies to build links for your small business website in 2016

    Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors Study,” links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm. But one of the most common issues for small businesses is the struggle to build quality links.

    Pratik Dholakiya/ Search Engine Landin SEO- 30 readers -
  • 5 Link-Building Techniques You’ve Been Neglecting

    Link building isn’t black and white, is it? There are so many methods you could be using, but it feels like each one has been… well, overused. Frustrating, isn’t it? However, I believe there are a lot of strategies out there that you’re not using — either because you have forgotten about them or are simply neglecting them. And they could make all the difference in your rankings.

    Pratik Dholakiya/ Search Engine Landin SEO- 19 readers -