Pratik Dholakiya

  • The four pillars of the future of SEO

    SEO has come a long way from being all about on-page optimization, building backlinks and creating “relevant” content. When I read popular search engine blogs, I notice a definite trend: SEO is moving toward a more inclusive strategy that goes beyond new ways of link building or content marketing.

    Pratik Dholakiya/ Search Engine Landin SEO Google- 22 readers -
  • 4 things you didn’t know about rich snippets

    Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find exactly what they’re looking for. Depending on the page content, this extra information might include site navigation breadcrumbs, customer reviews, TV and movie information, event information, recipe info ...

    Pratik Dholakiya/ Search Engine Landin SEO- 14 readers -
  • 5 contemporary strategies that help improve your rankings

    Improving your rankings isn’t as simple as it used to be. As businesses have become more invested in SEO, search ranking algorithms have grown smarter and more sophisticated. The result is that many techniques that used to be acceptable are now considered gray-hat or black-hat — and in some cases, can even earn you a traffic-throttling Google penalty.

    Pratik Dholakiya/ Search Engine Landin SEO- 20 readers -
  • 6 strategies to build links for your small business website in 2016

    Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors Study,” links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm. But one of the most common issues for small businesses is the struggle to build quality links.

    Pratik Dholakiya/ Search Engine Landin SEO- 24 readers -
  • 5 Link-Building Techniques You’ve Been Neglecting

    Link building isn’t black and white, is it? There are so many methods you could be using, but it feels like each one has been… well, overused. Frustrating, isn’t it? However, I believe there are a lot of strategies out there that you’re not using — either because you have forgotten about them or are simply neglecting them. And they could make all the difference in your rankings.

    Pratik Dholakiya/ Search Engine Landin SEO- 14 readers -
  • The Blogger’s Guide To Nofollow Links

    A nofollow link is the stuff of nightmares for SEOs. It’s like a big slap in the face with the oiliest, wettest fish you’ve ever seen. Why? Because when a link is put into nofollow tags, it basically says to a search engine, “Hey, don’t count this link!” That means you miss out on that little boost of link juice you’d normally get, and there is no change in your SEO.

    Pratik Dholakiya/ Marketing Landin SEO- 15 readers -
    Earlier about the same topic:
  • 3 Google Patents You Need To Know About In 2016

    It’s frustrating, isn’t it? When Google suddenly changes something, and you had no idea it was going to happen. That’s where all the awkward conversations with your clients begin. And you have to try to figure out how you’re going to explain another change in strategy. Now, while there may not be any way to become fully future proof against Google changes (after all they pe ...

    Pratik Dholakiya/ Marketing Landin SEO Google- 20 readers -
  • 3 Google Patents You Need To Know About In 2016

    It’s frustrating, isn’t it? When Google suddenly changes something, and you had no idea it was going to happen. That’s where all the awkward conversations with your clients begin. And you have to try to figure out how you’re going to explain another change in strategy. Now, while there may not be any way to become fully future-proof against Google changes (after all, they p ...

    Pratik Dholakiya/ Search Engine Landin SEO Google- 29 readers -
  • Content Marketing Done Right: 8 Examples You Can Learn From

    More than 85 percent of brands use content marketing. But less than half think they’re any good at it. Why? Because content marketing makes you vulnerable. It lets you show a side of yourself your customers wouldn’t normally see. You’re putting your thoughts and ideas on the line and hoping people respond. It’s the marketing equivalent of dating. And it’s scary.

    Pratik Dholakiya/ Marketing Landin Content- 54 readers -