Purna Virji

  • The Evolution of Voice Search (and what it means for PPC)

    February 14, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Purna Virji will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Speculating about the future has always been one of my favorite things to do, espec ...

    Purna Virji/ PPC Heroin Paid Search- 15 readers -
  • How to create winning ad copy using a scientific approach

    I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer. While Excel is a fantastic program and is central to our day-to-day life in PPC, it’s not the best place to start with brainstorming ad copy.

    Purna Virji/ Search Engine Watch- 20 readers -
  • Influencing with ad copy: how to truly drive action

    Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it comes to ad copy, there may not appear to be a lot we can do to actively influence our search audience. Short of a screaming headline (not allowed), all we have is a limited set of characters.

    Purna Virji/ Search Engine Landin SEO How To's- 13 readers -
  • Remarketing tips with Bing Ads

    I’ll be sharing three valuable audience segments and some insider tips that will get you off to a flying start with remarketing. When people look for products and services, they rarely convert on their first visit. As you may know, 96 percent of first time visitors leave websites without converting. Remarketing allows you to re-engage with the audiences that have previously visited your site.

    Purna Virji/ Search Engine Watch- 22 readers -
  • Bing Reveals a Frighteningly Delicious Recipe for PPC Success

    "Eye of newt and toe of frog. Wool of bat and tongue of dog." Macbeth (IV.i.14-15). It might not be fall quite yet, but data shows one in three shoppers will begin their Halloween shopping before October. Since consumers are starting to plan their costumes and parties and starting to search now, the savvy marketer would be wise to begin dressing up their PPC campaigns as soon as possible.

    Purna Virji/ Search Engine Watch- 20 readers -