Purna Virji

  • How to create winning ad copy using a scientific approach

    I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer. While Excel is a fantastic program and is central to our day-to-day life in PPC, it’s not the best place to start with brainstorming ad copy.

    Purna Virji/ Search Engine Watch- 8 readers -
  • Influencing with ad copy: how to truly drive action

    Persuasion. Influence. Psychology. The conversion rate optimization (CRO) crowd is adept at tapping into these to drive the actions of their audiences. When it comes to ad copy, there may not appear to be a lot we can do to actively influence our search audience. Short of a screaming headline (not allowed), all we have is a limited set of characters.

    Purna Virji/ Search Engine Landin SEO How To's- 9 readers -
  • Remarketing tips with Bing Ads

    I’ll be sharing three valuable audience segments and some insider tips that will get you off to a flying start with remarketing. When people look for products and services, they rarely convert on their first visit. As you may know, 96 percent of first time visitors leave websites without converting. Remarketing allows you to re-engage with the audiences that have previously visited your site.

    Purna Virji/ Search Engine Watch- 15 readers -
  • Bing Reveals a Frighteningly Delicious Recipe for PPC Success

    "Eye of newt and toe of frog. Wool of bat and tongue of dog." Macbeth (IV.i.14-15). It might not be fall quite yet, but data shows one in three shoppers will begin their Halloween shopping before October. Since consumers are starting to plan their costumes and parties and starting to search now, the savvy marketer would be wise to begin dressing up their PPC campaigns as soon as possible.

    Purna Virji/ Search Engine Watch- 15 readers -
  • Analyzing Indirect Competitors Can Help Your Link Building Efforts

    The better you understand your audience, the better you can engage them with your promotional efforts. While solid competitor analyses can be extremely helpful to SEO planning, and can help you understand what's working and what your audience is responding to, you can make the case to extend this research to cover indirect competitors, as well.

    Purna Virji/ Search Engine Watch- 15 readers -
  • Getting Creative With PPC Ad Copy & Testing

    In a packed auditorium on a sunny Seattle morning, there was a palpable buzz in the air. Three veteran SMX Advanced speakers were getting ready to share their insights during a panel entitled, “Getting Creative With Ad Copy & Testing.” The session, which attracted PPC marketers in droves (there was standing room only at the back!) was described as follows: Creating succe ...

    Purna Virji/ Search Engine Landin Paid Search SEO Google- 36 readers -
  • How to Create Compelling Content for SEO Success and Sales

    The advice you give your clients is spot on - focus on creating high-quality content and earning editorial links. But the truth is, creating compelling content that stands out takes time and resources. While the investment is definitely worth it for long-term success, how can you ensure you’re getting a good return on that investment? Whether you’re in-house or with an agenc ...

    Purna Virji/ Search Engine Watchin SEO Content How To's- 10 readers -