quin woodward pu

  • Building Transparent and Accountable Content Workflows

    Published 1 min ago 30 Content marketing. It takes a village, right? Between the writers and the graphic designers and the promoters and the SEO specialists, producing even a single content piece can be a time-consuming challenge. But it doesn’t have to be that way. Improving the content workflows of your marketing team means speed to market, giving you an advantage o ...

    Relevancein Content- 7 readers -
  • Moving Customers Down the Funnel: Can it Really be Automated?

    Executive's Corner, Owned Media, Technology The sales funnel is about as old as time, in one way or another. Yet, despite its seemingly immortal existence, most companies struggle to identify, predict and perfect their approach to moving customers from lead to close. How can something so crucial to a business’ success still be so mystifying? Sales cycles can range in lengt ...

    Relevance- 10 readers -
  • See to Say: How Evolving Search Queries Affect SEO Strategy

    Content Marketing, Owned Media, SEO, Shared Media “Shirt AND purple NOT zippers AND “short sleeve” AND buttons.” That’s how we all used to search for short-sleeved purple button-ups – using that awkward, Boolean, broad-to-narrow way of phrasing search queries. We’d start with the broadest category, shirts, in this instance, and work our way down through the final details t ...

    Relevancein SEO Content How To's- 13 readers -
  • What Inbound Marketers Can Learn from Outbound Marketing

    Content Marketing, Content Promotion, Earned Media, Owned Media, Paid Media, Shared Media, Social Promotion Inbound marketing. It’s the wave of the future, right? After all, how much direct mail do you really open? How many billboards do you actually internalize? Doesn’t everyone just fast-forward through the commercials these days? Inbound marketing solves all of these probl ...

    Relevancein Content- 8 readers -