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We’re at the point in the content marketing adoption cycle when a lot of people have bought into the philosophy but are struggling to see results. That could be for many reasons: lack of executive buy-in, inconsistent publication schedules, loose internal governance processes or a dearth of internal content creators.
Whoever told you content marketing is about creating great content… well, they lied to you. Kind of. Content marketing is definitely all about creating content that your audience will find useful. But it also goes way beyond pressing “publish” on a regular basis. Even the great philosophers understood content marketing when they posed the question: If a tree falls in a fo ...
Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I'm wondering what search would look like and am curious to try it out. BlueBumbleBee, Colchester, UK Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/# ...
Spring is one of my favorite seasons. You see, I live in Phoenix, so spring in my mind is equal to 70-degree days, lots of sunshine and spring training. However, this year, we Arizonans are cursing the El Niño gods for deciding to skip spring altogether and gift us with record-breaking 90-degree days in February.
Let’s start with a story… You sit down to create a piece of content for your upcoming blog, and you draw a blank. You stare at the blinking cursor of doom, unable to fathom how you’ll come out of this creative void. You sit, minute by minute, waiting for inspiration to strike. Yet all you feel is the thumping of your heart and the slowly forming beads of sweat in your clenched fists.
Whether you’re the type of person who likes to make steadfast resolutions every January 1 or you prefer to keep your goals loose, we could all use a little motivation as we start the New Year. That’s especially true when it comes to content marketing, because — as you most likely know — it isn’t a strategy that provides overnight success.
Content marketing strategies can be intense. After all, there’s a lot riding on the plans that will guide all your efforts ranging from who to target, what type of content to create, what KPIs to measure, where to promote, how to distribute, how to segment your list, what numbers to hit… OK, STOP! Let’s take a big deep breath together for a second… and start over.
One of the biggest success factors for content marketing doesn’t have a thing to do with the actual content you publish. Instead, it involves the inner workings of your organization: your people, processes and priorities. Your culture. Your culture will facilitate successful and consistent content production, bringing your strategy to life.
One of the most important tools in content marketing is – without a doubt – the content calendar. It can guide all your content marketing efforts, bring your strategy to life, and help you stay consistent on your way to positive content ROI. While tons of templates and spreadsheets are out there for the calendar itself, what advice is available on how to manage a content calen ...
If I’ve learned anything in my line of work, it’s that content marketing insights and inspiration can be found in seemingly random experiences. From troubled sports agents to hyper blue tang fishes, dating experts and baseball managers, let’s explore some poignant lessons I’ve gathered on content marketing from the most unlikely of places: Hollywood movies and their leading actors.
Whether you’re an entrepreneur, business owner, content marketer, any or none of the above, you will eventually be faced with a very serious conundrum: Which social media platforms should you have a presence on? Pinterest! Facebook, of course! LinkedIn! Twitter for sure! Reddit…Tumblr…InstagramSnapChatFlickrFoursquareOrkut…and on and on.
You’ve probably heard this before: “Content marketing is hard…Content marketing takes a long time.” Sorry to say, I’m not here to tell you that’s wrong: It is hard, and it does take time. But that doesn’t mean content marketing doesn’t work. It does. It just takes consistency, dedication and yes, time, before you see results. In the meantime, however, you’re going to be sad.
We already all know there are five people you meet in heaven, but seeing as we’re not dead yet, let’s keep it to earthlier realms for the time being — like content marketing, for example! If you’ve been in the content game for any period of time, you know it’s a mixed bag of people with varied backgrounds, talents, affinities and goals.
Interesting and relevant topic ideas don’t always need to come from a team brainstorming meeting, a mind-mapping exercise, or a focused research session. As I always say in content marketing workshops I teach: “Every moment is a content opportunity.” You just need to open up your eyes and know where to look.
Content marketing is hard. But it doesn’t have to be boring. Lately I’ve been trying my hand at testing smart little tactics — or what I call “hacks” — to get better results out of the content marketing strategy I oversee. And I’ve been amazed at what tiny, innovative tests can do to drive some serious results.
Let’s talk about guacamole. No, really. Let’s… The green, fresh delicious mush that we all crave — that dissolves in our mouth and is the perfect companion to the tortilla chip and a friend to the margarita. We all love it, and we can’t get enough of it. Now let’s talk about content marketing. Maybe not as delicious as our green, gooey favorite, but just as desirable.
Content marketing is a tough sell for many businesses. Why? Because it isn’t a quick win. It takes time, effort, and serious persistence to play the long game, not the short game. It takes courage to give away something of value without the expectation of immediate return. And even though this is the case, it’s been proven again and again that content marketing really does work.