Rachel Lindteigen

  • Why choosing a niche helps you produce better content

    As marketers, we sometimes want to be everything to everyone. But the reality is, if we specialize and focus on one area, we can do our jobs better. Finding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas in particular can help you produce better content.

    Rachel Lindteigen/ Marketing Landin Content- 14 readers -
  • Where is the best place to post your content?

    Have you ever written a great piece of content and wondered where the best place to share it was? You’re probably not alone. I think a lot of us wonder where to share our content. To determine where the best place is to share it, let’s talk about the goals of our program. Once we know what we’re trying to achieve, it might be easier to determine where it should go.

    Rachel Lindteigen/ Marketing Landin Content- 18 readers -
  • Content marketing ideation: Where do good ideas come from?

    It’s hard to believe, but we’re already in 2017 … wow. The start of a new year is a great time to review your current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just cruising along as is? Let me give you a hint: it’s the former, not the latter in most instances.

    Rachel Lindteigen/ Marketing Landin Content- 23 readers -
  • 5 tips for content marketing success in 2017

    It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a close, I want to get us thinking about how we can improve our content marketing programs in 2017 and beyond. So, here are five tips that will help lead you to success in the new year. 1.

    Rachel Lindteigen/ Marketing Landin Content- 32 readers -
  • Content Audit 101: a step-by-step guide

    A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element in most programs. Why is a content audit an important part of an overall content marketing strategy? If you don’t know what your current content assets include and which ones are working, how can you determine what you need to add to your si ...

    Rachel Lindteigen/ Marketing Landin Content- 18 readers -
  • Who should create your content?

    Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard to know who should speak for your brand. Do you want it to be the marketing team, your agency, a freelancer, a dedicated writer or another option altogether? There are many options, and often, different departments have varying goals and agendas.

    Rachel Lindteigen/ Marketing Landin Content- 18 readers -
  • The #1 reason why position #1 doesn’t matter

    That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet, also known as a direct answer. (It’s also one I searched recently when baking, realizing I forgot to buy self-rising flour and hoping I wouldn’t h ...

    Rachel Lindteigen/ Marketing Landin SEO Google- 29 readers -
  • The #1 Reason Why Position #1 Doesn’t Matter

    That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet, also known as a direct answer. (It’s also one I searched recently when baking, realizing I forgot to buy self-rising flour and hoping I wouldn’t h ...

    Rachel Lindteigen/ Search Engine Landin SEO Google- 37 readers -
  • Is customer service a key to content marketing success?

    If you have customers, then yes, customer service is a big key to your content marketing success. If you don’t have (or want) customers, then it probably doesn’t matter. However, I don’t know of many successful businesses without customers, do you? So how does customer service fit into the overall content marketing mix? Why does it matter, and more importantly, what do you n ...

    Rachel Lindteigen/ Marketing Landin Content- 23 readers -