Rachel Lindteigen

  • Content Audit 101: a step-by-step guide

    A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element in most programs. Why is a content audit an important part of an overall content marketing strategy? If you don’t know what your current content assets include and which ones are working, how can you determine what you need to add to your si ...

    Rachel Lindteigen/ Marketing Landin Content- 6 readers -
  • Who should create your content?

    Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard to know who should speak for your brand. Do you want it to be the marketing team, your agency, a freelancer, a dedicated writer or another option altogether? There are many options, and often, different departments have varying goals and agendas.

    Rachel Lindteigen/ Marketing Landin Content- 11 readers -
  • The #1 reason why position #1 doesn’t matter

    That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet, also known as a direct answer. (It’s also one I searched recently when baking, realizing I forgot to buy self-rising flour and hoping I wouldn’t h ...

    Rachel Lindteigen/ Marketing Landin SEO Google- 20 readers -
  • The #1 Reason Why Position #1 Doesn’t Matter

    That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet, also known as a direct answer. (It’s also one I searched recently when baking, realizing I forgot to buy self-rising flour and hoping I wouldn’t h ...

    Rachel Lindteigen/ Search Engine Landin SEO Google- 26 readers -
  • Is customer service a key to content marketing success?

    If you have customers, then yes, customer service is a big key to your content marketing success. If you don’t have (or want) customers, then it probably doesn’t matter. However, I don’t know of many successful businesses without customers, do you? So how does customer service fit into the overall content marketing mix? Why does it matter, and more importantly, what do you n ...

    Rachel Lindteigen/ Marketing Landin Content- 17 readers -
  • Is Content Marketing A Strategy, A Tactic Or A Channel?

    Content marketing is a growing field and an area that many people and companies are focused on right now. However, the question that often emerges from discussions is, where does it fit within an organization? Is content marketing a channel like SEO, Paid or Social Media? Is it a tactic within a digital marketing channel? Is it part of an SEO or social media program? Is it a ...

    Rachel Lindteigen/ Marketing Landin Content- 24 readers -
  • The Secret To A Winning Content Marketing Strategy? Just Ask.

    It seems like everyone is suddenly focused on content marketing — content, content, content — but many are producing content that their audience really doesn’t care about. How do you step in front of the rest and create content that matters to your customers? Do you know who your customers are? You probably have a good idea of your target market and demographics, but do you ...

    Rachel Lindteigen/ Marketing Landin Content- 18 readers -
  • Black Friday Is NEXT Week. Is Your Local Business Ready?

    It’s hard to believe, but the holidays are upon us. Thanksgiving is less than a week away. Black Friday and Cyber Monday are almost here. Is your website ready? Did you implement a holiday marketing strategy? Have you checked that everything is in proper working order? If not, now is the time. Before you head to the store to stock up on the last items you’ll need for Thanksg ...

    Rachel Lindteigen/ Search Engine Landin SEO- 24 readers -