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If you want to up your content marketing game, you need to think about search engine optimization ...
To help you plan ahead and get your content marketing program in tip-top shape, columnis ...
Once you've created a great piece of content, you'll need to decide if you want to share it freely, charge for it or gate i ...
It's easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains ...
As marketers, we sometimes want to be everything to everyone. But the reality is, if we specialize and focus on one area, we can do our jobs better. Finding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas in particular can help you produce better content.
If you’ve been in content marketing for a while, you’re probably familiar with different content production and development models. Two common ones are hub-and-spoke and skyscraper content. It should be noted that there are other models as well, but these are two of the more popular approaches people take.
Have you ever written a great piece of content and wondered where the best place to share it was? You’re probably not alone. I think a lot of us wonder where to share our content. To determine where the best place is to share it, let’s talk about the goals of our program. Once we know what we’re trying to achieve, it might be easier to determine where it should go.
While you understand the importance of content marketing and the potential it has to drive business, do those above you? If you’re struggling to secure buy-in from your management or executive team to expand your content marketing program, here are a few tips that can help. Understand their position Most executives are responsible for a budget and, in turn, proving ROI on the ...
Are you ready to take your content marketing program to the next level? Have you seen some program success? You’re driving more traffic, maybe even attracting some links and seeing your KPIs increase. Great! Here are three tips you can implement today to move your content marketing program to the next level. 1.
If you’re like most marketers, you’re focused on your content marketing efforts, but you’re probably also curious about what your competition is doing. Where do they excel? How you do rank? What do you need to do to outpace them? Are there opportunities you might be missing out on? It’s normal to wonder how you rank; now it’s time to find out and act.
A new term popped up recently, and it’s a dangerous one for marketers. Kellyanne Conway, counselor to our new president, introduced us to the term “alternative facts” just days after his inauguration. And because I’m a child of the ’80s and ’90s, I’ve learned things from presidents and first ladies of the past: I’ll always “Just say no” as Nancy Reagan taught us in elementary school.
It’s hard to believe, but we’re already in 2017 … wow. The start of a new year is a great time to review your current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just cruising along as is? Let me give you a hint: it’s the former, not the latter in most instances.
It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a close, I want to get us thinking about how we can improve our content marketing programs in 2017 and beyond. So, here are five tips that will help lead you to success in the new year. 1.
Harry, they did it. The impossible is ...
Think for a moment about the last piece of content you published. Was it a blog post, a new page on your website, an e-book, a video or something else? What made it good in your opinion? Would you proudly pin it to the fridge in your kitchen? You know, like kids do when they’re really proud of something.
Last month, I wrote about the importance of running a content audit and how to do it. I want to dig into the data further now and talk about how we can leverage the data in the audit and use it to make decisions. The content audit can help you streamline your content strategy if you understand what the numbers are telling you.
A content audit should be part of the research you do before creating a content marketing strategy, but it seems to be a missing element in most programs. Why is a content audit an important part of an overall content marketing strategy? If you don’t know what your current content assets include and which ones are working, how can you determine what you need to add to your si ...
Something I see clients struggle with regularly is the question, “Who should I trust to create our content?” I get it. It’s hard to know who should speak for your brand. Do you want it to be the marketing team, your agency, a freelancer, a dedicated writer or another option altogether? There are many options, and often, different departments have varying goals and agendas.