rachel raudenbush

  • YouTube vloggers help bring Vogue’s fashion week coverage to the masses

    Vogue’s videos almost always feature a recognizable face. We watch to see Kanye talk about his fashion line or Hamish Bowles teach Lena Dunham to pose for her cover shoot. But now, the elite publisher is turning to a different type of star: YouTube vloggers. This week, Vogue set up a pop-up studio in YouTube Space New York and invited model Karlie Kloss, who recently launched ...

    Digidayin Social- 6 readers -
  • Gatorade enters the game with its first VR experience

    Gatorade is stepping up to the plate with its first foray into virtual reality. Gatorade Virtual Reality, which launched today, puts users in the body and mind of MLB all-star Bryce Harper as he bats for the Washington Nationals. Using a VR headset and headphones, the user feels like she is standing in the batter’s box in Nationals Park as several pitches are thrown, with a re ...

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  • Nintendo to let us battle Pokémon in real life with new augmented reality app

    Thanks to The Pokémon Company, you can finally fulfill your childhood dream to catch ‘em all. On Wednesday, it announced it’s bringing the world’s most famous band of cuddly pocket monsters to life with Pokémon Go, a new mobile gaming app for iPhone and Android. Developed in partnership with Niantic, Inc.

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  • How The Washington Post is pivoting its video strategy

    The Washington Post’s video strategy is finally catching up with the times. On Thursday, the publisher announced it’s ditching the “PostTV” moniker for its in-house video unit in favor of “Washington Post Video.” The name change embodies the publisher’s shift away from television-style and long-form narrative content toward more digitally native video formats and structures.

    Digidayin How To's- 4 readers -
  • How NowThis tailors its content to specific platforms

    Earlier this year, NowThis did what few other news organization would dare to do: it shut down its desktop website. While the publisher still maintains a mobile website and an app, it depends mainly on platforms to distribute 50-60 pieces of daily content, which can be found on Facebook, Google+, Twitter, Instagram, Tumblr, Snapchat and Kik, among others.

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  • What editors are reading this fall

    It’s back-to-school season. In the spirit of continued education, we asked top editors what they are reading this fall. Here’s what they said: American History Cosmopolitan editor-in-chief Joanna Coles was inspired to pick up “Alexander Hamilton” by Ron Chernow after accompanying the author to the Broadway musical based on the work.

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  • The Reader’s Digest guide to integrating the newsroom

    Rule-maker: Reader’s Digest’s Vaccariello As print publications look to a digital future, publishers are searching for the right internal structure to support their diverse product offerings. Cases have been made for and against integrated print-digital newsrooms, in which all staffers work on both print and digital products.

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  • K-Swiss CMO: ‘We’re the brand that speaks to the young entrepreneur’

    This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. If you stopped wearing your K-Swiss sometime around 2002, apparently you’re not alone. Late last year, the nearly-forgotten footwear brand started a campaign to reintroduce itself to the 21st century.

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  • May the brands be with you: Covergirl reveals new ‘Star Wars’ makeup line

    Yoda may have said fear is the path to the dark side, but Covergirl promises all it takes is a little mascara. The beauty brand took to Instagram and Tumblr on Friday to announce its partnership with Lucasfilm on a line of limited-edition cosmetics to promote “Star Wars: The Force Awakens.” Designed by legendary makeup artist Pat McGrath, the 19-piece collection includes six l ...

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  • Mobile news app Wildcard bets on a card-based design to attract users

    Just months after Circa folded, Wildcard is betting on card-based mobile news. On Tuesday, the company released version 2.0 of its mobile news app, which, like Circa, uses card-based design and allows users to “follow” stories of interest. What’s different is that Wildcard doesn’t editorially summarize the news.

    Digiday- 6 readers -
  • Why ProPublica hooked up with Yelp

    Last week, Yelp announced it added a trove of new information to its reviews for health care facilities, which account for 6 percent of reviewed businesses on the site. To add data and nuance to the category, however, Yelp went beyond mere crowdsourced customer reviews and teamed up with a surprising new partner to make it all happen — ProPublica.

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  • Ask a Millennial: What are the challenges of being an intern in publishing?

    This is Ask a Millennial, where we ask a focus group of under-30 publishing employees one question, and trade anonymity for candor. If you’ve got a story to share, please contact me. From fledgling startups to legacy institutions, it seems like everyone in the media industry is vying for millennial eyeballs — and the dollars that come with them.

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  • HuffPo: Trump is more clown than candidate

    It isn’t the first time Donald Trump has been called a sideshow. On Friday, the Huffington Post cited the presidential candidate’s exhibitionist behavior as reason enough to move all coverage of his campaign to its Entertainment section. Washington Bureau Chief Ryan Grim and Editorial Director Danny Shea made the announcement in a note on Friday, writing: “If you are intereste ...

    Digiday- 6 readers -
  • In OTT market, subscriptions beat ads

    The battle for over-the-top supremacy is being fought with a single weapon: subscriptions. The periodic-payment model that was once favored by newspapers and magazines, and then found a home on television, is now dominating online video. Subscription-based services like Netflix and Amazon Prime face little competition from ad-supported content.

    Digiday- 16 readers -
  • Content and cocktails: Stoli finds ‘the right mix’

    After breaking away from U.S. distributor William Grant & Sons and setting out on its own in 2013, Stolichnaya vodka has reintroduced itself as “the” vodka and partnered with upscale lifestyle publications like Esquire and Playboy. “The Originals,” a set of Q&As and video profiles on influential people and businesses saw the brand team up with Mashable Brand Lab on sponsored content.

    Digidayin Content- 18 readers -
  • Archie gets a hipster makeover, asks for romantic advice

    This week, Archie Andrews made headlines when he arrived at Comic Con in a cool new outfit. The 75-year-old comic book character is reimagined in “Archie #1,” a new series that brings Riverdale into the 21st century with the help of Converse sneakers and smartphones. The makeover is courtesy of Eisner award-winning writer Mark Waid and artist Fiona Staples.

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  • Paula Deen’s son appears in brownface, has some explaining to do

    Paul Deen has a short memory. Less than a year after Deen told the Today Show’s Matt Lauer she had “learned her lesson” after being dropped from the Food Network over a racial discrimination scandal, she is facing another controversy. Today, the disgraced celebrity chef posted a photo of her son Bobby in brownface to Twitter.

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