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Google supposedly has all the answers, so it wasn’t surprising that when a new Google Fortunetelling site appeared on the web today, people couldn’t wait to see their futures revealed. What they got was something completely different. Betagoogle.com is a “fake Google-site” that promises to predict your future if only you will type a question into the search bar.
Vogue’s videos almost always feature a recognizable face. We watch to see Kanye talk about his fashion line or Hamish Bowles teach Lena Dunham to pose for her cover shoot. But now, the elite publisher is turning to a different type of star: YouTube vloggers. This week, Vogue set up a pop-up studio in YouTube Space New York and invited model Karlie Kloss, who recently launched ...
Gatorade is stepping up to the plate with its first foray into virtual reality. Gatorade Virtual Reality, which launched today, puts users in the body and mind of MLB all-star Bryce Harper as he bats for the Washington Nationals. Using a VR headset and headphones, the user feels like she is standing in the batter’s box in Nationals Park as several pitches are thrown, with a re ...
Thanks to The Pokémon Company, you can finally fulfill your childhood dream to catch ‘em all. On Wednesday, it announced it’s bringing the world’s most famous band of cuddly pocket monsters to life with Pokémon Go, a new mobile gaming app for iPhone and Android. Developed in partnership with Niantic, Inc.
The Washington Post’s video strategy is finally catching up with the times. On Thursday, the publisher announced it’s ditching the “PostTV” moniker for its in-house video unit in favor of “Washington Post Video.” The name change embodies the publisher’s shift away from television-style and long-form narrative content toward more digitally native video formats and structures.
Earlier this year, NowThis did what few other news organization would dare to do: it shut down its desktop website. While the publisher still maintains a mobile website and an app, it depends mainly on platforms to distribute 50-60 pieces of daily content, which can be found on Facebook, Google+, Twitter, Instagram, Tumblr, Snapchat and Kik, among others.
It’s back-to-school season. In the spirit of continued education, we asked top editors what they are reading this fall. Here’s what they said: American History Cosmopolitan editor-in-chief Joanna Coles was inspired to pick up “Alexander Hamilton” by Ron Chernow after accompanying the author to the Broadway musical based on the work.
Rule-maker: Reader’s Digest’s Vaccariello As print publications look to a digital future, publishers are searching for the right internal structure to support their diverse product offerings. Cases have been made for and against integrated print-digital newsrooms, in which all staffers work on both print and digital products.
This is ThinkTank, a series in which we quiz brand chiefs and CMOs on where the industry is heading. If you stopped wearing your K-Swiss sometime around 2002, apparently you’re not alone. Late last year, the nearly-forgotten footwear brand started a campaign to reintroduce itself to the 21st century.
Yoda may have said fear is the path to the dark side, but Covergirl promises all it takes is a little mascara. The beauty brand took to Instagram and Tumblr on Friday to announce its partnership with Lucasfilm on a line of limited-edition cosmetics to promote “Star Wars: The Force Awakens.” Designed by legendary makeup artist Pat McGrath, the 19-piece collection includes six l ...
Just months after Circa folded, Wildcard is betting on card-based mobile news. On Tuesday, the company released version 2.0 of its mobile news app, which, like Circa, uses card-based design and allows users to “follow” stories of interest. What’s different is that Wildcard doesn’t editorially summarize the news.
Last week, Yelp announced it added a trove of new information to its reviews for health care facilities, which account for 6 percent of reviewed businesses on the site. To add data and nuance to the category, however, Yelp went beyond mere crowdsourced customer reviews and teamed up with a surprising new partner to make it all happen — ProPublica.
In the decade since Etsy launched as a digital flea market for knitted headbands and handmade cards, it has evolved into the world’s fifth-largest online marketplace with 1.5 million active sellers and 21.7 million active buyers. Tuesday, the company announced that in the first half of 2015, its shops drove more than $1 billion in gross merchandise sales.
This is Ask a Millennial, where we ask a focus group of under-30 publishing employees one question, and trade anonymity for candor. If you’ve got a story to share, please contact me. From fledgling startups to legacy institutions, it seems like everyone in the media industry is vying for millennial eyeballs — and the dollars that come with them.
While most publishers rushed to set up content studios and nab native ad revenue, Politico has been slow to enter the field of branded content. Since 2013, the news outlet’s branded content strategy has mainly been to serve as a distribution channel for content that brands produced themselves or with an agency.
It isn’t the first time Donald Trump has been called a sideshow. On Friday, the Huffington Post cited the presidential candidate’s exhibitionist behavior as reason enough to move all coverage of his campaign to its Entertainment section. Washington Bureau Chief Ryan Grim and Editorial Director Danny Shea made the announcement in a note on Friday, writing: “If you are intereste ...
The battle for over-the-top supremacy is being fought with a single weapon: subscriptions. The periodic-payment model that was once favored by newspapers and magazines, and then found a home on television, is now dominating online video. Subscription-based services like Netflix and Amazon Prime face little competition from ad-supported content.
After breaking away from U.S. distributor William Grant & Sons and setting out on its own in 2013, Stolichnaya vodka has reintroduced itself as “the” vodka and partnered with upscale lifestyle publications like Esquire and Playboy. “The Originals,” a set of Q&As and video profiles on influential people and businesses saw the brand team up with Mashable Brand Lab on sponsored content.
This week, Archie Andrews made headlines when he arrived at Comic Con in a cool new outfit. The 75-year-old comic book character is reimagined in “Archie #1,” a new series that brings Riverdale into the 21st century with the help of Converse sneakers and smartphones. The makeover is courtesy of Eisner award-winning writer Mark Waid and artist Fiona Staples.
Paul Deen has a short memory. Less than a year after Deen told the Today Show’s Matt Lauer she had “learned her lesson” after being dropped from the Food Network over a racial discrimination scandal, she is facing another controversy. Today, the disgraced celebrity chef posted a photo of her son Bobby in brownface to Twitter.