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Most of your customers don’t walk around handing out their credit card information and home addresses to shady characters on the street. In fact, most people these days wouldn’t even give their email addresses to those they don’t really know. Ditto on the Internet. Before people will spend money, post comments, opt in to your mailing list, or take any action you want them t ...
If you’re doing it right, your digital media business is probably an intellectual property factory. Smart small businesses have a content creation conveyor belt and publish new content all day everyday, from ebooks to infographics. And while there is a lot of talk about the benefits of creating content, there is very little talk about protecting it. Yeah, I said it.