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The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and merchants across the United States. Back in 2009, the FTC started releasing guidelines governing the use of endorsements and testimonials online. The goal of the law was to force disclosure of material connections between advertisers and en ...
I am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was explaining how his agency was using it to help automate their more mundane processes. I signed up for an account as a result and have spent the time since automating every business process I can that doesn’t adversely affect the task being performed.
With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt to the shifting tide in how users are accessing content on the web. Just how prevalent is mobile media consumption becoming? A 2015 Pew Research Center study on US smartphone use found that “64 percent of American adults now own a smartphone of some kind.
Affiliate marketing has been a long-standing monetization strategy on the web. But can publishers and business owners still find revenue success with it in 2016? In the early days of online marketing, most big brands struggled to see the yield of investing significant resources in things like SEO and paid search.