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The Federal Trade Commission disclosure laws are increasingly becoming a point of frustration and confusion for affiliates, bloggers and merchants across the United States. Back in 2009, the FTC started releasing guidelines governing the use of endorsements and testimonials online. The goal of the law was to force disclosure of material connections between advertisers and en ...
I am an admitted Zapier addict. I found out about Zapier a few years ago during a discussion with a colleague at a conference. He was explaining how his agency was using it to help automate their more mundane processes. I signed up for an account as a result and have spent the time since automating every business process I can that doesn’t adversely affect the task being performed.
With the rise of mobile media consumption, ad-dependent publishers need to remodel their monetization strategies to account for and adapt to the shifting tide in how users are accessing content on the web. Just how prevalent is mobile media consumption becoming? A 2015 Pew Research Center study on US smartphone use found that “64 percent of American adults now own a smartphone of some kind.
Affiliate marketing has been a long-standing monetization strategy on the web. But can publishers and business owners still find revenue success with it in 2016? In the early days of online marketing, most big brands struggled to see the yield of investing significant resources in things like SEO and paid search.
If you’ve been a long time reader of the Sugarrae blog, you may have noticed that my posts are better written from a grammar nazi perspective these days. The newfound clarity is because of Grammarly. What is Grammarly? Grammarly is an online grammar editor. With it, you can paste a post into it (or write straight into their online editor) and check the post for both grammar and spelling.
For those who aren’t familiar, Panda is a Google search filter that (in part) penalizes sites that have a large amount of thin or duplicated content. Panda has been a harsh filter for those using datafeeds in general – be they a merchant or an affiliate. As affiliates, we (and every other competing affiliate) obtain our datafeeds from the merchant.
I logged into AdSense yesterday, and it asked me if I wanted to change over to their new dashboard and performance reports interface. Yes, please. The new AdSense Performance Reports Dashboard Talk about an overhaul. The new dashboard shows you several things at a (default) glance: Estimated earnings (with change) Page views (with change) Page RPM (with change) Your aggregate ...
There are tons of social networks out there and only so many that you can focus (quality) time and effort on. One of the most common questions I see asked is “what social networks should I focus on?” and the answer is always, “focus on the networks that work for you and your demographic.” But the truth is that most bloggers have no idea how to measure “what works” when it co ...
I don’t like depending solely on Webmaster Welfare (Adsense). I prefer to get my website income from multiple streams, placing the heaviest emphasis on affiliate marketing. However, we create our websites for users. That means that we focus on informing the visitor and not simply writing posts with the sole goal being to make money with affiliate marketing.
I see advice on a constant basis about how to increase your newsletter subscriptions. Most of the time, they are part of a generic list with claims about doubling or tripling conversion rates, yet I very rarely see them accompanied by actual analytical data confirming the recommendations. So a few months ago, I set out to begin testing these ideas.
Did you know that Google now allows you to import your AdSense data into Google Analytics? Did you know that once imported into Google Analytics, you have access to granular AdSense data that is not available through standard AdSense reporting? Do you know what to DO with this information to make more money? I’ve got a quick and actionable post for you.
I have a particular site (powered by WordPress) that has a high demand for banner advertising. I was tired of cutting in the ad networks on advertising space sales, so I went in search of a fully automated native advertising plugin. I ended up going with the OIO Publisher plugin. I wanted an automated solution so that I wasn’t constantly having to go back and forth in email wi ...
If you’re a regular reader of this blog or have seen me speak, then you already know that I’m a big fan of SEMRush. That said, if you’ve read my posts about finding profitable keywords, then you’ve probably also noticed that I have a paid subscription to the SpyFu keyword tool as well. Now, there’s a lot of overlap between these tools, but there is a reason I have a subscription to both.
Every year at SMX Advanced Danny does a You&A with Matt Cutts where audience members submit questions, Danny asks them (the ones he feels are the most valid to a large audience anyway) and Matt answers them. I live tweeted this year’s session and this is the roundup of those tweets along with anything I personally wanted to add.
Sometimes I take my knowledge of social media for granted. Because the truth is that while everyone under the age of 18 has never known a world without internet or cell phones, most parents have a hard time keeping up. My work requires me to use and be heavily involved with social media, and even I’m still not sure what the true purpose of Snapchat is.
It seems the mainstream media has finally caught up – not everyone who gets screwed by Google is a spammer getting his just deserts. MetaFilter has apparently been dying a slow and painful death as a result of the Google Panda updates. And, I’m sad to say a little part of me smiled. Am I happy to see any small business suffer? Hell. No. Do I want MetaFilter to suffer? Again. Hell. No.
In part one of this series – identifying the demographic – you got a good handle on who will be reading your blog based on your niche and where you social efforts should have the most impact (#protip – you can begin working on building a social following long before you launch your new site – in other words, start now).
In prior posts we’ve discussed how to come up with a niche idea, how to research a niche before entering it and how to find the best affiliate programs within a niche to promote. Now it’s time to build and promote that site, right? Wrong. Now it’s time to create a strategy for how you plan to build and market that affiliate site or blog.