raju malhotra

  • Opinion: How to cut through the noise on DMPs

    Raju Malhotra is svp of products at Conversant. The recent publication of Forresterā€™s Wave report on data management platforms (DMPs) is the latest indication that many marketers are now closely evaluating them. The concept behind a DMP, at least on the surface, seems promising. It offers everything a data-driven marketer could dream of: a single, actionable view of each consumer.

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