rakesh kumar

  • The Crazy Egg Guide to LinkedIn Advertising

    With two ‘professionals’ signing up to the site every second, it’s fair to say that LinkedIn is a great place to be if you’re trying to reach the B2B market. Whilst there are ‘organic’ methods that you can use to get in front of your ideal clients on LinkedIn, such methods often take a lot of time to imp ...

    The Daily Egg- 14 readers -
  • The Crazy Egg Guide to Facebook Advertising

    If you’re looking for a fast way to get targeted visitors to your site, Facebook Advertising might be of interest to you. Now, as the name suggests, Facebook Advertising does work on a ‘pay-to-play’ basis. But that doesn’t mean you need to have a big money budget to benefit from the platform. When you under ...

    The Daily Egg -
  • How to Optimize Pay-Per-Click Landing Pages

    If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC traffic, you can’t just throw up a landing page and expect everything to work out for the best. Rather, you need to ensure that you’re optimizing your lan ...

    The Daily Egg- 9 readers -
  • Are You Guilty of These 6 Split Testing Mistakes?

    No excuses. If you want to shorten your path to online success, split testing is something you have to do. However, not everyone’s website is ready to be split tested. Before you even think about split testing you need to ensure that a few other things have been taken care of first. In this article we’re going to look at what you need to focus on before you begin split testing.

    The Daily Egg- 14 readers -
  • 5 Ways to Expose Split Testing Ideas (That Are Likely to Succeed!)

    If you want your split tests to contribute to your bottom line, you need to know how to produce effective split testing ideas. However, if you’re new to the game of split testing, you might not know how to develop such ideas. For instance, you may not know what website elements you should even be focusing on.

    The Daily Egg- 12 readers -
  • 5 Types of Social Proof Most Likely to Impact Conversion

    People are skeptical nowadays. Understandably so. We live in a “headline culture,” where click bait exists everywhere. Before we believe any claim, we need reassurance — especially when we’re browsing a website or considering a purchase. Enter social proof. Generally, social proof relates to situations in which the actions/choices of others influence our own decisions.

    The Daily Egg- 7 readers -