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If you’re running a pay-per-click (PPC) traffic campaign, there’s a big chance that you’re sending that traffic to a landing page. Though when using PPC traffic, you can’t just throw up a landing page and expect everything to work out for the best. Rather, you need to ensure that you’re optimizing your lan ...
No excuses. If you want to shorten your path to online success, split testing is something you have to do. However, not everyone’s website is ready to be split tested. Before you even think about split testing you need to ensure that a few other things have been taken care of first. In this article we’re going to look at what you need to focus on before you begin split testing.
If you want your split tests to contribute to your bottom line, you need to know how to produce effective split testing ideas. However, if you’re new to the game of split testing, you might not know how to develop such ideas. For instance, you may not know what website elements you should even be focusing on.
Do you know what separates the pro split testers from the wannabes? It’s knowing what needs to be split tested and when to do it. You see, the guys who get results often know where the big wins lie. They know what needs to be changed and how to change it. Those new to the game, however, don’t have this luxury. More often than not, newbies will split test the wrong things in the wrong order.
People are skeptical nowadays. Understandably so. We live in a “headline culture,” where click bait exists everywhere. Before we believe any claim, we need reassurance — especially when we’re browsing a website or considering a purchase. Enter social proof. Generally, social proof relates to situations in which the actions/choices of others influence our own decisions.