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Posted by randfish Whatever the motives behind Google's recent removal of exact-match keyword targeting from AdWords, the resulting uncertainty makes keyword research that much more difficult. In today's Whiteboard Friday, Rand talks about the implications of the change, and offers tips for the most effective research going forward.
Posted by randfish We hear frequently from marketers who are frustrated that their audiences aren't sharing their content, making them think the only way to promote their brands is to pay for exposure. In today's Whiteboard Friday, Rand shows you a new way to think about your marketing that may be just the solution.
Posted by randfish One of the more interesting phenomena illustrated by Rand's IMEC Lab project is that of "link echoes," sometimes referred to as "link ghosts." The idea is that if we move a page up in rankings by pointing links to it, and then remove those links, the bump in rankings often remains. In today's Whiteboard Friday, Rand explains what's going on.
Posted by randfish By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run! For ref ...
Posted by randfish Recently, Moz contributor Scott Wyden, a photographer in New Jersey, received a warning in his Google Webmaster Tools about some links that violated Google's Quality Guidelines. Many, many site owners have received warnings like this, and while some are helpful hints, many (like Scott's) include sites and links that clearly do not violate the guidelines Google's published.
Posted by randfish You know that keyword thinking isn't good enough for SEO anymore. But did you know that creating a crawl-friendly site with great content isn't enough either? In today's Whiteboard Friday, Rand champions the art and science of SEO and offers insight into how very broad the field really is.
Posted by randfish From the undeniable class of a full windsor to the (all too common) mistake of letting our underwear become accidental outerwear, today's modern marketers are prone to some very easily solveable fashion faux-pas. On this Independence Day, we take a quick break from discussing the online world and bring you a whiteboard video on the lighter side.
Posted by randfish Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today's Whiteboard Friday, Rand runs through eight specific types of alerts that you can implement today for improved SEO.
Posted by randfish When ranking for incredibly competitive keywords just isn't a possibility, you can make like a barnacle on a ship, attaching yourself to the big sites that are. In today's Whiteboard Friday, Rand explains just what that means and how to go about it. For reference, here's a still of this week's whiteboard! Video Transcription Howdy, Moz fans, and welcome ...
Posted by randfish Bigger audiences and less competition aren't actually that hard to find; we just have to reach a bit farther up the funnel. In today's Whiteboard Friday, Rand explains the benefits of this largely unexplored place, showing you how to reach potential customers before they're even aware that they're looking for you.
Posted by randfish In a way, we often treat our websites like our children. No matter how awful they might be, we rationalize their behavior and tell everyone else how wonderful they are. Those blinders can stop marketing efforts before they even begin. In today's Whiteboard Friday, Rand shows us how to remove the blindfold and make objective decisions to move our businesses forward.
Posted by randfish If you're looking to increase traffic to your blog, there are many tactics that can significantly boost your progress. In today's Whiteboard Friday, Rand lays a roadmap for the journey, offering 10 of the best tactics for you to keep in mind along the way. For reference, here's a still of this week's whiteboard! Video transcription Howdy, Moz fans and we ...