Randy Milanovic

  • 5 Darn Good Reasons to Start Blogging with LinkedIn Pulse

    Online Marketing Blog by KAYAK As a rule of thumb, having more content in more places is a very good thing for marketers. At the very least, it gets your content in front of more eyes. At the same time, we all recognize that there are only so many hours in a day, and so many great ideas to pursue. That makes choosing the right channels for your articles incredibly important.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 19 readers -
  • The Dodo Bird of Marketing Tactics?

    Online Marketing Blog by KAYAK Pop-ups, pop-unders, waiting a few seconds to watch an ad before you can play that video, articles with advertisements mid-stream and email marketing are all interruptive advertising strategies. And, much like that phone call at dinner time, less than welcomed by your prospects.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in EMail- 13 readers -
  • How Many Grumpy Cats Does It Take to Screw in a Light Bulb?

    Online Marketing Blog by KAYAK Not too long ago, I encouraged marketers to skip over what I called "second-tier content" that's designed to attract views and shares, questioning if it really adds anything to your message. There are many examples of second-tier content, of course, but the most prominent would be jokes, Internet memes, and related viral content that doesn't reall ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • Are Marketers Overlooking the Most Important SEO Strategy?

    Online Marketing Blog by KAYAK Search optimization will always occupy a somewhat ironic place in my mind. That's because, as one of the more important parts of a successful online marketing campaign, I'm forced to spend a lot of time thinking, speaking, and writing about it. On the other hand, SEO (and especially Google's algorithm) is so over-analyzed that many marketers commo ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in SEO- 17 readers -
  • Are You Attracting Prospects or Just Looking for Attention?

    Online Marketing Blog by KAYAK Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief enterta ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • Are Longer Landing Pages the Key to More Conversions?

    Online Marketing Blog by KAYAK Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective. In other words, how much does it take, in terms of text, images and arguements, to find the "sweet spot" where the highest number of potential customers are willing to take the next step and commit to converting on you ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 6 readers -
  • Doing the Right Thing in the Digital Age

    Online Marketing Blog by KAYAK An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 4 readers -
  • Am I Giving Away My Secret Sauce for High-ROI Websites?

    Online Marketing Blog by KAYAK When people first learn that I openly share my high-ROI business website strategies – even with peers (read: competitors) – it is often met with a bit of stunned silence. Then they wonder aloud why I would risk giving away my secrets. No doubt they harbour fears that sharing such important knowledge is pretty much a gift to my competition.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 5 readers -