- Our Blog
Online Marketing Blog by KAYAK Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already, taking their content, fans, and inspirations to Google+ and other social venues. Should you do the same? Before we answer that question, let's take a quick look at a ca ...
Online Marketing Blog by KAYAK As a rule of thumb, having more content in more places is a very good thing for marketers. At the very least, it gets your content in front of more eyes. At the same time, we all recognize that there are only so many hours in a day, and so many great ideas to pursue. That makes choosing the right channels for your articles incredibly important.
Online Marketing Blog by KAYAK Pop-ups, pop-unders, waiting a few seconds to watch an ad before you can play that video, articles with advertisements mid-stream and email marketing are all interruptive advertising strategies. And, much like that phone call at dinner time, less than welcomed by your prospects.
Online Marketing Blog by KAYAK Although many in the SEO and online marketing industry like to speak about Google's algorithm as if it were an ancient secret buried beneath a mythical tomb, secrets known only to a chosen few who spend their days meditating in silence, the reality is actually a lot more mundane.
Online Marketing Blog by KAYAK Not too long ago, I encouraged marketers to skip over what I called "second-tier content" that's designed to attract views and shares, questioning if it really adds anything to your message. There are many examples of second-tier content, of course, but the most prominent would be jokes, Internet memes, and related viral content that doesn't reall ...
Online Marketing Blog by KAYAK Let's start with a confession: I've been a fan of Starbucks coffee for years. You might even call an addict. Given my minor obsession with steamed milk and espresso beans, you probably wouldn't be surprised to know that I've been a member of the Starbucks Gold Card program for a long time.
Online Marketing Blog by KAYAK It's not really a secret that the largely anonymous nature of the Internet brings out the very worst in some people. This isn't just true of chat rooms, social media, and multiplayer networks, though – the "I can get away with pretty well anything" frame of mind even affects social personalities and business marketers.
Online Marketing Blog by KAYAK Search optimization will always occupy a somewhat ironic place in my mind. That's because, as one of the more important parts of a successful online marketing campaign, I'm forced to spend a lot of time thinking, speaking, and writing about it. On the other hand, SEO (and especially Google's algorithm) is so over-analyzed that many marketers commo ...
Online Marketing Blog by KAYAK One of the most interesting and rewarding things about online marketing is that you can never really be sure about the kind of feedback you're going to generate from a given piece of content. I’d been reminded of that twice recently, and it has led me to an epiphany.
Online Marketing Blog by KAYAK Recently, I've taken a few of my social connections out to the virtual woodshed for posting (or from my perspective, over-posting) what I consider near meaningless or empty, low value content. Grumpy cats, goats, lions, famous quotes and other people's pictures, to name just a few: do they have any real significance beyond some very brief enterta ...
Online Marketing Blog by KAYAK A couple weeks back, I had the good fortune to co-host a luncheon with SEO superstar Tracey Nero (Woods), a former in-house search expert at MSN Microsoft. During the 90-minute workshop, we took a closer look at why rich snippets are so important to search and how content creators can use them to get more from every blog post and article they create.
Online Marketing Blog by KAYAK Amongst experienced online marketers there is an ongoing debate about whether short or long form landing pages are more effective. In other words, how much does it take, in terms of text, images and arguements, to find the "sweet spot" where the highest number of potential customers are willing to take the next step and commit to converting on you ...
Online Marketing Blog by KAYAK An interesting thing happens when technology allows for entirely new industries to be born. Innovation and creativity often work together in new and exciting ways, while at the same time accepted practices and philosophies are replicated or transferred from older business models.
Online Marketing Blog by KAYAK When people first learn that I openly share my high-ROI business website strategies – even with peers (read: competitors) – it is often met with a bit of stunned silence. Then they wonder aloud why I would risk giving away my secrets. No doubt they harbour fears that sharing such important knowledge is pretty much a gift to my competition.
Online Marketing Blog by KAYAK Following are four summaries of well-shared SocialMediaToday.com posts, along with links to each article... A Picture Is Worth a Thousand Shares Odd as it might seem, images are often overlooked and undervalued in today's world of online marketing and business web design.
Online Marketing Blog by KAYAK In the world of online marketing, it's amazing how often things like "general advice" and "best practices" make the quick but substantial leap into immutable truth. That has become particularly true with regard to social media marketing (or as we refer to it, social networking), where it has been suggested that companies without a strong social pr ...