Randy Milanovic

  • What's the Difference Between Buyer Personas and Demographics?

    As our clients and blog readers will know, Kayak's team members are big proponents of appluing buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts. For us, it’s a matter of common sense: if you don’t know the individuals who will purchase your products or services – and the people in their lives who se ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 7 readers -
  • The Website ReDesign Crash Diet Phenomenon

    Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online. Most often, a new site or tool isn't always the best solution though. To be sure, some are held back by poor websites (especially if they aren't responsive), or ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 11 readers -
  • Don't Put the Wrong Stamp on Your Website Passport

    There is an expression activists use. It’s one I happen to love: Think Global, Buy Local. It’s a reminder that we should always be aware of the world around us, while doing our best to support each other close to home. It’s good karma; and as it turns out, not a bad marketing philosophy. To help you understand why, let me run you through an experience I had just last week… ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 11 readers -
  • Is Google Pardoning Link Spammers?

    Google has incorporated Penguin into their Core Algorithm. That's big news. Prior to last week, sites that had deployed black hat SEO strategies such as link farms and similarly shady tactics were penalized. Not any more. Now, the ‘punishment’ going forward seems to be that of wasted time and money deploying ineffective strategies.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 9 readers -
  • Are PPC Firms Playing Your Good Name Against You?

    As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients. This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other parts of the industry. It could be that a commission payment model just encourages some vendors to dribble their wa ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 9 readers -
  • Google Penalty for Pop-Ups Coming in 2017

    Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content. Web visitors rejoice. Can I get a Yay? Yay! Known in the web marketing and SEO worlds as interstitials – collectors of email addresses and more – pop-up messages are often frowned upon by visitors, creating a barrier to content a ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 16 readers -
  • Use The 3 Buckets Strategy To Convert Leads

    Being successful with inbound lead generation is a wonderful thing. Every time you open up your inbox, there are new sales opportunities waiting for you. But, simply generating leads doesn’t solve every problem a company can have. In fact, it can even create a couple of new ones. This became apparent recently when I was talking with a client who was receiving lots of fresh inq ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • What Should You Do When a Google Rep Calls?

    “Someone from Google called and they want to help me ‘work through some recommendations.” Often, the business owners getting these calls are excited – Google is taking time out of its busy schedule to help me get better results! Or, they get a bit skeptical about the work my company has done for them.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 11 readers -
  • 26 Billion Reasons You May Consider Linking Out

    Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders. But as regular users of the only social network that’s actually devoted to fostering busi ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 15 readers -
  • Google, Have You Abandoned the Faithful?

    In September 2015, Google's Mobile Algorithm launched. It was a game changer for Google and small business owners alike. The world’s largest search engine rolled out its new – separate – mobile algorithm, twinned with smaller changes the desktop version, designed to help searchers who are on-the-go find the local results they are looking for.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • Know what you need before you start searching

    It can quickly become a problem for businesses when they have to deal with a mountain of low-quality leads. So, how can you make sure you’re not the guy or gal who jumps straight to contact before qualifying the company at the top of your search results? Easy... Don’t expect Google to do all the work. Like any tool, it’s only as good as the person using it.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 10 readers -
  • Does Social Posting Still Have a Pulse?

    One of the ways I work to extend the reach of my content is to take popular pieces and share them with my network via LinkedIn Pulse. Many of those self-syndicated pieces have been so well-received, they’ve generated big views and many new leads. However, it looks like this particular approach might be losing some of its effectiveness (at least for the moment).

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • Loving Local Directories Again

    Given the SEO fallout around web directories of the past, there is a lot of confusion (and perhaps fear) around the use and effectiveness of local business directories, and rightfully so. They were known – once upon a time – as “link directories,” and auto-submitting your URL to hundreds of them for about the price of a bowl of poutine was pretty common.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • Are You Sure You Want a Top Spot on Google?

    How to maintain your focus when being swarmed by the masses. Nearly everyone we meet is interested in having a number one ranking on Google for their business. But what percentage of those people are really thinking about what that would mean for their business day-to-day? Much like a celebrity having to get used to being swarmed by media and fans, businesses that earn the n ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 9 readers -
  • So You Want To Build An App Do You?

    Then you'll want to be aware of two critical decisions you'll need to make. By virtue of our work with content marketing and lead generation, we often find ourselves working with software companies. Typically, they are interested in having us create sales funnels that help them attract prospects, educate them about the benefits of a given software solution, and then convert them into users.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -