Randy Milanovic

  • Can You Teach an Old Dog New Inbound Tricks?

    As my company has grown into a recognized lead generation firm throughout North America and beyond, I’ve noticed an interesting trend: there are a lot of established businesses who make the switch to inbound marketing but treat it like a New Year’s resolution. That is, they embrace it with bravado for a while, but drift back to their traditional sales and advertising habits o ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 21 readers -
  • For love or money: perspectives of a serial giver

    I love to give. It's in my DNA. In 2016, my team and I gave hundreds of hours of our time. Our motivation to give is that it makes us feel good. It's personal. We're motivated by having a love for the cause. Of those hours, the bulk of our 'give' tend to be advisory, supported by dedicating studio time for our team to apply their skills to projects meant to help others beco ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • What's Better Than a Number One Search Ranking?

    Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords. That’s not a bad answer, but it’s one I would challenge with for a number of reasons. The first is that search results can differ greatly by location, device, and user history.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • Let's Talk About Google's Elephant in the Room

    It's no secret that marketers and search optimization pros can be a bit obsessed with Google’s zoo of algorithm updates. We’ve weathered the Penguins and Pandas that thankfully stopped old hacks from working these past couple of years; but what about what the next algo Zebra or Walrus, or maybe that bigger Elephant in the room affecting search traffic – personalization? This ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • Best Practices for Replying to Negative Google Reviews

    Negative reviews can be extremely tricky, especially during this time of the year. Yes, it is best practice to respond, but my advice would be to work towards diffussing the situation rather than getting into a he-said-she-said war of words online. Your reputation depends on it. While it may be tempting to set the record straight, it's seldom ever productive, may be seen as ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 16 readers -
  • What's the Difference Between Buyer Personas and Demographics?

    As our clients and blog readers will know, Kayak's team members are big proponents of appluing buyer personas to marketing goals in order to understand the various audiences on the receiving end of lead generation efforts. For us, it’s a matter of common sense: if you don’t know the individuals who will purchase your products or services – and the people in their lives who se ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • The Website ReDesign Crash Diet Phenomenon

    Several times a week, I field calls from potential clients that are looking for a new website, a new content management system, or help with a new tool they've purchased that will help them to finally succeed online. Most often, a new site or tool isn't always the best solution though. To be sure, some are held back by poor websites (especially if they aren't responsive), or ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • Don't Put the Wrong Stamp on Your Website Passport

    There is an expression activists use. It’s one I happen to love: Think Global, Buy Local. It’s a reminder that we should always be aware of the world around us, while doing our best to support each other close to home. It’s good karma; and as it turns out, not a bad marketing philosophy. To help you understand why, let me run you through an experience I had just last week… ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 19 readers -
  • Is Google Pardoning Link Spammers?

    Google has incorporated Penguin into their Core Algorithm. That's big news. Prior to last week, sites that had deployed black hat SEO strategies such as link farms and similarly shady tactics were penalized. Not any more. Now, the ‘punishment’ going forward seems to be that of wasted time and money deploying ineffective strategies.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 15 readers -
  • Are PPC Firms Playing Your Good Name Against You?

    As regular visitors to the this blog will know, I hate it when online partners stretch the truth or hide the obvious to squeeze a few extra dollars out of their clients. This issue seems to be more common with Pay-Per-Click (PPC) providers than it is within other parts of the industry. It could be that a commission payment model just encourages some vendors to dribble their wa ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Paid Search- 14 readers -
  • Google Penalty for Pop-Ups Coming in 2017

    Google has announced that they'll be penalizing sites that use an interruptive pop-up, especially those that cover a significant amount of content. Web visitors rejoice. Can I get a Yay? Yay! Known in the web marketing and SEO worlds as interstitials – collectors of email addresses and more – pop-up messages are often frowned upon by visitors, creating a barrier to content a ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Google- 22 readers -
  • Use The 3 Buckets Strategy To Convert Leads

    Being successful with inbound lead generation is a wonderful thing. Every time you open up your inbox, there are new sales opportunities waiting for you. But, simply generating leads doesn’t solve every problem a company can have. In fact, it can even create a couple of new ones. This became apparent recently when I was talking with a client who was receiving lots of fresh inq ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • What Should You Do When a Google Rep Calls?

    “Someone from Google called and they want to help me ‘work through some recommendations.” Often, the business owners getting these calls are excited – Google is taking time out of its busy schedule to help me get better results! Or, they get a bit skeptical about the work my company has done for them.

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 14 readers -
  • 26 Billion Reasons You May Consider Linking Out

    Last month, news broke that Microsoft would be buying the social platform LinkedIn for the low, low price of $26.2 billion USD. The announcement has already made its rounds through the business press, with analysts parsing through the price and wondering about the effects on shareholders. But as regular users of the only social network that’s actually devoted to fostering busi ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 23 readers -