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AdWords dynamic search ads (DSAs) have been around for a while now, but I still get the impression that they are a PPC resource that is underused by a lot of PPC managers. The beauty of this campaign type is that, correctly used, it can serve a range of purposes in a PPC account. But let’s start from the beginning.
It’s time to present the much awaited PPC glossary 2.0 to the world. Since we published the first glossary (over two years ago now) much has happened in the Pay-per-click world and we feel that it’s about time to provide you with an updated version. Our latest PPC glossary should enable you to communicate with any PPC professional and avoid sounding like a noob.
You can’t escape from mobile these days, and Google is well aware of this – so aware that they’re continuously introducing paid search features specifically aimed at mobile traffic. As we keep hearing that mobile traffic is surpassing desktop on more and more platforms, AdWords has introduced a new campaign type aimed specifically towards driving app downloads.
For those of you that don’t know, Remarketing helps you to reach people who have already shown interest in your brand. Whether they have already visited your website, or used your app, Remarketing allows you to specifically target these users with highly targeted adverts, based on their previous visit behaviour.
Everyone working with online marketing is aware of the presence of Bing Ads, and as a responsible PPC professional you have probably recommended a client at some point to import existing AdWords campaigns to Bing to possibly try to achieve cheaper cost per clicks and CPAs. Poor Bing, constantly being looked upon as the “little brother” of PPC, where successful AdWords campaigns ...