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It’s easy to get wrapped up in the fun parts of content marketing. Being creative, writing articles, and seeing a post go live are all exciting and enjoyable parts of the job. So, a lot of us jump right in, quickly publishing and sharing without taking much time to think about what we are doing and why. We are just excited to get our work out in the world. And this is a problem.
For someone who spends most of her days sitting alone behind a computer, entering a crowded room filled with hundreds of strangers can be a bit intimidating. I know because I’ve been there, done that. In 2015, I went to Rainmaker Digital’s Authority Rainmaker conference by myself. It was not only my first time attending a conference solo, it was also my first conference wher ...
Someone in this room is going to change everything because they cared. Seth Godin and his round-framed glasses stared back at a room filled with ambitious entrepreneurs-in-training, and I looked around wondering who would be the next person to “change everything.” That’s how my experience at Copyblogger’s Authority event in 2014 began — looking into the audience like I wa ...