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When social media got its start, mobile apps were in their infancy. Facebook didn’t release its first app until 2010 — three years after the iPhone’s debut. But in the six years since, social has largely ditched the desktop. Snapchat, YikYak, and Confide are entirely mobile. More than half of Facebook’s users are now mobile-only, and mobile claims 86 percent of Twitter users’ time on the site.
Monitor your industry for great content There are new tools for monitoring competitive activity, beyond keywords. Sites like crayon.co not only help you to monitor the pulse of the market, get creative ideas, and identify trends – it actually will alert you to competitive activities such as new case studies, blog posts, infographics, webinars, YouTube videos, press releases – ev ...