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In the old days of Black Hat SEO, these techniques, tricks, tactics or however you’d like to call them may have worked, until the search engines started taking actions and updating algorithms to penalize websites using such Black Hat SEO Techniques. And, as the search engines don’t like to let themselves and their users be tricked, they took measures to keep the search results ...
Penguin 4.0 is here and is real-time. This means that the Penguin portion of the algorithm will always be “on” and updating from now on. As we have previously developed in an earlier blog post, Penguin going real-time is huge news for the SEO community. With Penguin 4.0, the algorithm should now catch spam link profiles more quickly.
You’re probably familiar with inbound.org, the online community that helps marketers stay connected. Putting it simply, inbound.org is an online hub where good marketers come to get better, the platform itself states. It’s a great place for sharing ideas, connecting, interacting or even finding a job.
Dominating SERPS is what all of us dream of. And, despite popular opinion, being on the 2nd page of a query’s results doesn’t mean that you’re not interested in publishing great content that solely serves the reader’s’ interest. Sometimes it means just that the industry is highly competitive and it’s almost humanly impossible to outsmart the competitors.
There’s no place more insightful than your own online community. Here's how they can help increase your ...
Using a content marketing framework to gather new content ideas might help you boost your content mar ...
No matter how powerful a story is in itself, we’re going to like it more if it feeds our curiosity. Here's why audiences on ...
Cold email outreach is clearly more than just sending an email ‘to the right guy’. Converting your marketing prospects into marketing opportunities is not something that everybody does right from the first shot. For once, because it works like a riddle – it’s never the thing that first pops into your mind.
Outreach is exceptional. It gives you a great head start when you most need one – it teaches you what people in your niche best respond to and it makes you more popular. There are endless benefits to it. And while these are widely discussed, we’re going to go through some poignant examples of outreach (with their dos and don’ts) and their results.
Google Penguin 4.0 ( the real-time update) has started! During the last few days a very high SERP volatility was reported by most of the SERP monitoring tools. Lots of tools reported high volatility starting from the 6th of January. The highest spike was reported by Algoroo on the 10th of Jan. People also talk a lot on the SEO related forums about the volatility they see.
As you may have already found out or experienced on your site, Twitter share counts are no longer updating on the share buttons starting with the 20th of November this year. This means that all share buttons out there that relied on the Twitter share count endpoint are no longer providing share counts. This includes Twitter’s own official tweet button.
So you’ve got a blog. Don’t tell yourself that great content alone should do the job. It’s a trap. The world’s most essential information will remain unknown unless you deliver it consistently. This little cold, hard fact here is where we all started from. What you’re about to read is a general guideline with examples.
Dealing with the truth isn’t always an easy job. But your best product can get lost on the way without a solid network to confirm its value. This is why investing in strong professional relationships and building a powerful audience around your products is something that deserves your best attention.
Search engine optimization is famous for being a tricky game, especially since Google’s algorithmic changes tend to get ever more complicated. Paying attention to brand mentions, and capitalizing on them, can be a highly effective strategy for building links and your reputation as a whole. While we will never know the exact details of Google’s algorithms, all you need to kno ...
Today we have our very first guest post (champagne to celebrate, anyone?) and it’s coming from someone pretty awesome. Razvan Gavrilas is both founder and chief architect of cognitiveSEO, and he’s been in this game long enough to know what he’s talking about. Without further ado, here’s what he has to say: Information technology has […] Author information Razvan Gavrilas ...
Fluctuations in traffic happen to the best of us. Yet, there is no excuse for poor content strategy on your website. There are two types of content from the point of view of relevance over time: the first category includes any article written based on a trending subject. Its advantage is that, treated properly, it boosts your website’s audience overnight – of course, the inhere ...
There is too much content in the world to keep up with it. At the end of 2013 it was estimated there over 14 trillion live webpages on the Internet. Out of those, just 48 billion were indexed by Google. So if Google is the Internet made visible, we can basically see about 0.3% of the whole online content. At least we could.
There is no secret that SEO audits are a must for every business that wants to succeed in the ever-changing online environment and that they are the first step in the development of any digital marketing plan. We all want to know as much as possible from the niche we are competing in, whether we are well established businesses or a small company that wants to expand into new markets.