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No matter what type of business you have, there is always going to be competition. Even if you’re a leader in your domain or you’re just a start-up, you should always keep a close eye on the competitors. Easy to say, hard to do, right? In the online world, some may argue that this task is easier since everything is just a click away and there are so many tools to spy on your competition.
Everybody wants to have the possibility of choice, but the paradox is that no one wants to be some random “one” in a crowd of a hundred. With this need of any digital marketer in mind, we’ve thought of giving you the opportunity of being just that marketer who stands out. The new year of H2H (human-to-human) approach is here and we should focusing our attention to build meaning ...
Every SEO specialist might feel overwhelmed from time to time because of their constant effort to see the outcome. It is a long term commitment. There are no shortcuts and you must look for future results, not present ones. For SEO amateurs, it is even harder. It is a constant battle to keep the rankings high. They will always try to find the easy way.
Writing is an art and discovering the secrets of boosting of your readers’ engagement can transform you into a master of copywriting. Setting the right tone, answering to questions, drawing attention, adding personality and bringing your content alive with visuals or interactive data are just a few techniques that can get you there.
The internet is a scary thing. Who knows what you could find out there, on the dark side. You must be very careful to avoid being a victim of the numerous SEO mistakes that exist on the internet, such as the defective management of site links, short content blogs, flash content, poorly written content, missed title tags or meta descriptions to slow website speed, deindexation o ...
In the old days of Black Hat SEO, these techniques, tricks, tactics or however you’d like to call them may have worked, until the search engines started taking actions and updating algorithms to penalize websites using such Black Hat SEO Techniques. And, as the search engines don’t like to let themselves and their users be tricked, they took measures to keep the search results ...
Penguin 4.0 is here and is real-time. This means that the Penguin portion of the algorithm will always be “on” and updating from now on. As we have previously developed in an earlier blog post, Penguin going real-time is huge news for the SEO community. With Penguin 4.0, the algorithm should now catch spam link profiles more quickly.
You’re probably familiar with inbound.org, the online community that helps marketers stay connected. Putting it simply, inbound.org is an online hub where good marketers come to get better, the platform itself states. It’s a great place for sharing ideas, connecting, interacting or even finding a job.
Dominating SERPS is what all of us dream of. And, despite popular opinion, being on the 2nd page of a query’s results doesn’t mean that you’re not interested in publishing great content that solely serves the reader’s’ interest. Sometimes it means just that the industry is highly competitive and it’s almost humanly impossible to outsmart the competitors.
There’s no place more insightful than your own online community. Here's how they can help increase your ...
Using a content marketing framework to gather new content ideas might help you boost your content mar ...
No matter how powerful a story is in itself, we’re going to like it more if it feeds our curiosity. Here's why audiences on ...
Cold email outreach is clearly more than just sending an email ‘to the right guy’. Converting your marketing prospects into marketing opportunities is not something that everybody does right from the first shot. For once, because it works like a riddle – it’s never the thing that first pops into your mind.
Outreach is exceptional. It gives you a great head start when you most need one – it teaches you what people in your niche best respond to and it makes you more popular. There are endless benefits to it. And while these are widely discussed, we’re going to go through some poignant examples of outreach (with their dos and don’ts) and their results.
Google Penguin 4.0 ( the real-time update) has started! During the last few days a very high SERP volatility was reported by most of the SERP monitoring tools. Lots of tools reported high volatility starting from the 6th of January. The highest spike was reported by Algoroo on the 10th of Jan. People also talk a lot on the SEO related forums about the volatility they see.
As you may have already found out or experienced on your site, Twitter share counts are no longer updating on the share buttons starting with the 20th of November this year. This means that all share buttons out there that relied on the Twitter share count endpoint are no longer providing share counts. This includes Twitter’s own official tweet button.
So you’ve got a blog. Don’t tell yourself that great content alone should do the job. It’s a trap. The world’s most essential information will remain unknown unless you deliver it consistently. This little cold, hard fact here is where we all started from. What you’re about to read is a general guideline with examples.
Dealing with the truth isn’t always an easy job. But your best product can get lost on the way without a solid network to confirm its value. This is why investing in strong professional relationships and building a powerful audience around your products is something that deserves your best attention.