Rebecca Borison

  • Six Months After Spin-Off, Gimbal Continues to Grow

    It’s been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship.

    Rebecca Borison/ Street Fightin Mobile- 11 readers -
  • A Social Network That Stays Indoors

    Nowadays pretty much everything has moved online. You can deposit a check online, order groceries online, search for jobs online. Yet when it comes to communicating with your neighbors, we tack up posters on bulletin boards or in elevators. One startup called MyCoop wants to help change that by bringing high-rise building communication into the 21st century.

    Rebecca Borison/ Street Fightin Social- 9 readers -
  • Poncho, a Weather App That Speaks for Itself

    Most of the time weather does not speak for itself. But that may soon be changing thanks to a small New York-based company called Poncho. Poncho delivers weather alerts to users via either email or SMS at the times that the users select. So users can choose to get a wakeup text at 7 a.m. when they’re deciding what wear, and they can get an email at 5 p.m.

    Rebecca Borison/ Street Fight- 13 readers -
  • Conference Notebook: Toyota Motors Turns to Location Targeting on Mobile

    It’s Advertising Week in New York, and that means the marketers from around the world come together to talk shop, make deals, and blow off some steam. At the Mobile Marketing Association’s 2014 SM2 Conference Tuesday, marketers from some of the nation’s largest brands talked about the evolving role of location in their marketing mix and the challenges in balancing an appetite ...

    Rebecca Borison/ Street Fightin Mobile- 16 readers -
  • Forrester: Attribution Still Holding Back Spending in Mobile Advertising

    The opportunities in mobile and cross-channel advertising are growing by the minute, but one big obstacle is holding back this growth — attribution. According to a report from 4INFO, Acxiom, and Forrester Consulting, only 13 percent of marketers feel very confident in their ability to measure cross-channel, and only 18 percent of marketers say they are very confident in their ...

    Rebecca Borison/ Street Fight- 22 readers -