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It’s been a busy few months for Gimbal, the beacon company formerly owned by Qualcomm. After being spun off from the tech giant in May, the company went on a hiring spree, bringing its team to more than 30 employees. Then earlier this month, the company entered into its first big partnership with push notification company Urban Airship.
Nowadays pretty much everything has moved online. You can deposit a check online, order groceries online, search for jobs online. Yet when it comes to communicating with your neighbors, we tack up posters on bulletin boards or in elevators. One startup called MyCoop wants to help change that by bringing high-rise building communication into the 21st century.
Most of the time weather does not speak for itself. But that may soon be changing thanks to a small New York-based company called Poncho. Poncho delivers weather alerts to users via either email or SMS at the times that the users select. So users can choose to get a wakeup text at 7 a.m. when they’re deciding what wear, and they can get an email at 5 p.m.
In the marketing industry, startup types wax poetic about the the power of bluetooth beacons to revolutionize the way we shop. But Dave Wentker, the former director of Visa’s emerging technology division, is questioning whether beacons are truly enough to really change consumers’ shopping habits.
It’s Advertising Week in New York, and that means the marketers from around the world come together to talk shop, make deals, and blow off some steam. At the Mobile Marketing Association’s 2014 SM2 Conference Wednesday, marketers from some of the nation’s largest brands talked about the evolving role of location in their marketing mix and the challenges in balancing an appeti ...
It’s Advertising Week in New York, and that means the marketers from around the world come together to talk shop, make deals, and blow off some steam. At the Mobile Marketing Association’s 2014 SM2 Conference Tuesday, marketers from some of the nation’s largest brands talked about the evolving role of location in their marketing mix and the challenges in balancing an appetite ...
Last week, Millennial Media acquired Nexage, one of the largest mobile ad exchanges and supply-side networks, in a deal valued at over $107 million. The acquisition gives the publicly-traded mobile advertising company an owned-and-operated programmatic exchange as marketers increasingly look for the real-time, data-driven, capabilities of programmatic.
The astronomical ascent of Uber has spawned a deluge of copycats, appropriating the taxi company’s on-demand model for other industries. In Washington D.C., a small startup called Washio has built a thriving business in one of the most unlikely verticals of all: laundry. For $1.60 a pound, a Washio contractor will come pick up your laundry, bring it to the laundromat, have i ...
The opportunities in mobile and cross-channel advertising are growing by the minute, but one big obstacle is holding back this growth — attribution. According to a report from 4INFO, Acxiom, and Forrester Consulting, only 13 percent of marketers feel very confident in their ability to measure cross-channel, and only 18 percent of marketers say they are very confident in their ...
It’s that time of year again — time to get ready for school. This presents marketers with a huge opportunity to implement a back-to-school strategy, especially when it comes to mobile. According to a new report from Thinknear, 40% of customers spend at least one hour planning for back-to-school shopping on mobile.
There’s no doubt that location-based services are growing, but a new report from Juniper Research further confirms the trend. According to the report, the mobile context and location services market will reach $43.3 billion in revenue by 2019. That’s up from an estimated $12.2 billion in 2014. The report also found that by 2019 more than two-thirds of revenues will be driven t ...