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The line between content marketing and PR is closing fast, making competition for online coverage even harder to come by as it’s not only PR pushing their clients, its digital marketers now too. The media are overstretched as it is, with many print publications closing to make way for online versions, meaning job cuts and a spike in freelance journalists.
The idea of PR SEO is nothing new, with more and more digital marketing debates centered around how to build bigger and better links through PR activity. The term link building is fast becoming an outdated term as clients and businesses don’t just want ‘links’, they want wider, real word impacts including social ripples, referral traffic and brand resonance.