rebecca lieb & joe lazauskas

  • 4 Questions You Need to Answer Before You Create a Content Plan

    One of the most important and innovative mechanical advances is the flywheel, a device used to store and conserve energy, and a critical component of everything from the steam locomotives of the early 1800s to NASA spacecrafts today. Remarkably powerful and efficient, the flywheel needs an initial torque to push it forward.

    The Content Strategistin Content- 11 readers -
  • Content Methodology: A New Model for Content Marketing

    For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this report is for you. On one hand, content investment is on the rise. Seventy-three percent of organizations created more content in 2015 than they did in 2014, and 76 percent of B2B marketers and 77 percent of B2C ma ...

    The Content Strategistin Content- 27 readers -