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  • Five most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised for spam by Google.

    Search Engine Watch- 10 readers -
  • Five most interesting search news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Whether you’re taking a break from Black Friday shopping mania, recovering from a post-Thanksgiving food coma, or just getting on with your normal working day because you’re in one of those boring countries that doesn’t celebrate Turkey Day (*raises hand*), we’ve g ...

    Search Engine Watch- 8 readers -
  • Five most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index? Facebo ...

    Search Engine Watch- 5 readers -
  • Five most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. I hope all of our readers are holding up okay after the absolute bombshell development that took place earlier this week. I’m talking, of course, about the news that Facebook is to begin delivering its Audience Network to television devices, bringing a new level o ...

    Search Engine Watchin Social Paid Search- 10 readers -
  • Interview: can you forecast SEO? Sastry Rachakonda says you can

    In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d made any alterations –and see the impact on traffic, ROI and more? Sounds too good to be true, right? But ALPS, a new platform from iQuanti, se ...

    Search Engine Watchin Paid Search SEO- 11 readers -
  • Why are high-consideration customers becoming more decisive?

    The following article is sponsored content produced in collaboration with IgnitionOne. Click here to read our collaborative content guidelines. If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Unlike lower-cost goods, sellers of high-consideration items can expect the customer jo ...

    Search Engine Watch- 9 readers -
  • The new wave of visual search: what it can do, and what might be possible

    Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, visual search has come into new prominence, with companies like Pinterest and Bing developi ...

    Search Engine Watchin Social SEO- 8 readers -
  • How paid search and personalisation can work together

    We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together.

    Search Engine Watchin Paid Search How To's- 9 readers -
  • 12 tips for content marketing from an SEO perspective

    How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimise it. But at the Content Marketing Association’s Digital Breakfast last week, Kevin Gibbons from BlueGlass proposed a radically different approach.

    Search Engine Watchin SEO Content- 30 readers -
  • 40 free digital marketing tools to help grow your business

    If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. But if you have a small budget to work with or you aren’t sure which are the right tools for you to be investing your money into – or maybe you just want to bolster your digital marketing without spending ...

    Search Engine Watch- 19 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond. In this week’s round-up, we have two big changes for mobile on Google, plus some more insight into a change that Google made to its AdSense policy recently. And if you’ve ever thought about switching off from technology altogether, it turns out you’re no ...

    Search Engine Watch- 9 readers -
  • Why mobile commerce sites should be designed for context

    If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly those who use smartphones, conv ...

    Search Engine Watch- 17 readers -
  • Why are enterprise companies missing out on search?

    SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research, carried out by B2B research firm Clutch and digital agency R2integrated (R2i) among 500 U.S.

    Search Engine Watchin Paid Search- 22 readers -
  • How to add Schema.org markup to your email marketing

    If you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’m going to look at some of the handy things you can do with email markup – including adding quick actions to your email ...

    Search Engine Watchin EMail How To's- 9 readers -
  • How to increase customer engagement with mobile wallets

    One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets. Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method. New research commissioned by Urban Airship suggests that not only is usage of mobile wallets becoming more widespread, but that th ...

    Search Engine Watch- 15 readers -
  • Are you paying enough attention to reviews in your local SEO?

    Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect SEW’s opinions. Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t given enough emphasis – by businesses or the SEO community.

    Search Engine Watchin SEO- 17 readers -
  • The complete beginner’s guide to Schema.org markup

    Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, Schema.org is probably it. What is Schema.org, you ask? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood.

    Search Engine Watch- 10 readers -