rebecca sentance

  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and whether marketers should be taking advantage. And in advertising news, YouTube has announced the impending demise of its least popular ad format, Google ...

    Search Engine Watchin SEO- 17 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Pinterest’s acquisition of Google’s former image search lead, Randy Keller, as Head of Search shows how serious the social network is about visual search; and Twitter’s Q4 earnings have raised questions about the company’s long-term prospects.

    Search Engine Watchin Social SEO- 13 readers -
  • Five most interesting search news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got the latest on a strange glitch appearing in Google’s mobile search, a new beta search engine launched by Creative Commons, and the decline of brand hashtags in Super Bowl ads.

    Search Engine Watchin SEO- 15 readers -
  • What’s been going on with Google’s mobile indexing?

    Back in October, Google announced the impending rollout of a mobile-first search index, a sure to be massive overhaul of the way Google indexes its search results which has had SEOs scrambling to prepare their businesses. In fairly typical Google fashion, a few months on from the announcement, we’re still no closer to a definitive date on when the change will take place.

    Search Engine Watch- 20 readers -
  • Four most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Instagram Stories is draining the life from the very Snapchat feature that inspired it; publishers are losing patience with walled gardens; and paid ads may soon be coming to voice search – what does this mean for the user experience? Ads are now a billi ...

    Search Engine Watchin SEO- 13 readers -
  • What can we learn from the winners and losers of organic search in 2016?

    Who were the winners and losers of organic search in 2016? For the third year in a row, Searchmetrics has published its annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com over the course of 2016. Searchmetrics’ analysis is based on the ‘SEO Visibility’ of each website, an indicator developed by Searchmetrics to m ...

    Search Engine Watchin SEO- 13 readers -
  • Six most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a bumper crop of stories from the search and marketing industry, including the Chan-Zuckerberg Initiative’s acquisition of an AI-powered search engine, new ad-targeting features on YouTube, the most popular emoji on Instagram, and the news that ...

    Search Engine Watchin Social- 30 readers -
  • Chan-Zuckerberg Initiative acquires AI-powered search engine Meta

    The Chan-Zuckerberg Initiative, the $45 billion philanthropic organisation founded by Mark Zuckerberg and his wife Priscilla Chan, has made its first acquisition – of a search engine. The Initiative announced on Monday that it would be acquiring Meta, a scientific search engine that uses artificial intelligence to make connections between research papers.

    Search Engine Watch- 18 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Amazon is wooing Prime subscribers with a new, exclusive credit card, brand interest in Snapchat may not be as high as it seems, and the privacy-focused search engine DuckDuckGo is on the up-and-up, reaching a record of 14 million anonymous searches in one day.

    Search Engine Watch- 24 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that will share revenue with users; and – here’s a name you probably weren’t expecting to ...

    Search Engine Watchin Social Paid Search- 25 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at why the fake information epidemic could be damag ...

    Search Engine Watchin SEO- 14 readers -
  • Four most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link to.

    Search Engine Watchin SEO- 28 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google has been spotted testing a new user ratings feature in film and television search results; the National Football League has rowed back its heavy-handed social media policy; and a new report has revealed the distance that still remains between the ...

    Search Engine Watchin Social- 21 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a special on stories about advertising and mobile, with a look at mobile ad viewability from our regular mobile columnist Andy Favell, and the news that Snapchat video ads are generating less than three seconds’ viewing time on average.

    Search Engine Watch- 14 readers -
  • Three ways that AI is enhancing the ecommerce customer experience

    Sponsored content in collaboration with Bijou Commerce. Click here to read our collaborative content guidelines. Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday applications for AI. And in ecommerce in particular, brands who want to stay relevant and ahead of the curve are em ...

    Search Engine Watchin Social- 12 readers -
  • Five most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised for spam by Google.

    Search Engine Watch- 14 readers -
  • Five most interesting search news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Whether you’re taking a break from Black Friday shopping mania, recovering from a post-Thanksgiving food coma, or just getting on with your normal working day because you’re in one of those boring countries that doesn’t celebrate Turkey Day (*raises hand*), we’ve g ...

    Search Engine Watch- 11 readers -
  • Five most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index? Facebo ...

    Search Engine Watch- 9 readers -