rebecca sentance

  • The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

    As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a whole? What have been the biggest successes? What are companies of different sizes setting as their top priorities for SEO strateg ...

    Search Engine Watchin SEO- 9 readers -
  • What are sitelinks and how can I get them?

    Back in 2015, we published an article entitled ‘How do I get sitelinks to appear in my site’s search results?’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’. At the time of publication, this was all up-to-the-minute, cutting-edge information.

    Search Engine Watch- 11 readers -
  • How to get the best visibility for your PPC ads in the run-up to Black Friday

    In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off? To find out, search intelligence platform Adthena has analyzed the paid search landscape in the run-up to Black Friday 2017, indexing more than 15,000 ad ...

    Search Engine Watchin Paid Search- 26 readers -
  • What do you need to know about Chinese search engine Sogou?

    A few days ago, the news emerged that Chinese search engine Sogou (搜狗) is aiming to raise up to $585 million in a U.S. Initial Public Offering. Sogou, which is owned by internet company Sohu, Inc., announced the terms for its proposed IPO on Friday. The news has caused a stir among those keeping an eye on the Chinese tech space, as Sogou is backed by Chinese tech giant Tencen ...

    Search Engine Watchin Paid Search- 7 readers -
  • An in-depth guide to Google ranking factors

    In SEO, Google’s ranking factors are the stuff of legend. There are rumored to be more than 200 signals which inform Google’s rankings (although this statistic originated in 2006, so it’s probably safe to say things have changed a bit since then), and the exact factors which make up this list, as well as their order of importance, is the subject of perennial debate.

    Search Engine Watchin SEO Google- 9 readers -
  • How to create a kickass link-building strategy for local SEO

    Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics for building links and relationships with other local businesses can ...

    Search Engine Watch- 11 readers -
  • Why SEOs can’t afford to wait around for a mobile-first index

    We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency BrightEdge today released a new report which sheds lig ...

    Search Engine Watchin Affiliate- 16 readers -
  • Five important updates to Google semantic search you might have missed

    What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to the meaning or essence of something.

    Search Engine Watchin Google- 21 readers -
  • What we learned from SEO: The Movie

    Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for SEO: The Movie SEO: The Movie is a new documentary, created by ...

    Search Engine Watchin SEO- 20 readers -
  • Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

    Much has been made of the fight between mobile apps and the mobile web, but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider audience – it’s quick to access, with no downloading or storage required.

    Search Engine Watch- 15 readers -
  • Should Google be more transparent with its updates?

    It might seem hard to recall now, but there was a time when Google would regularly announce updates to its ranking algorithms, confirming what they were and how they would affect websites. During these halcyon days, information about Google ranking updates was generally delivered via Google engineer and head of Google’s Webspam Team Matt Cutts, who was to many marketers the pu ...

    Search Engine Watchin SEO Google- 22 readers -
  • Four most interesting search marketing news stories of the week

    We’re back with our weekly round-up of the most interesting search marketing news stories from around the web. I hope you all enjoyed last Friday’s Easter search trivia quiz, and if you haven’t had a chance to test your knowledge yet, be sure to have a go and share your score with us on social media! This week: a look at the newly-relaunched Google Earth and what it could mea ...

    Search Engine Watchin SEO- 26 readers -
  • The State of Schema.org: What are the biggest challenges surrounding Schema markup?

    Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appea ...

    Search Engine Watchin SEO- 27 readers -
  • Test your knowledge! The Search Engine Watch Easter trivia quiz

    Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge. What was the name of the project launched by Sergey Brin and Larry King at Stanford, ...

    Search Engine Watchin Paid Search- 21 readers -
  • Interview: Why marketers shouldn’t waste their time with Google Posts

    The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election. Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts thanks to its prominen ...

    Search Engine Watchin Social Google- 27 readers -
  • Study: Why do marketers still struggle with innovative search tactics?

    Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered. But a new study commissioned by Microsoft’s Bing and search agency Catalyst, and carried out by Forrester Consulting, may have some light t ...

    Search Engine Watchin Paid Search SEO- 30 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the mysterious “Google Posts” feature has made another return to the SERP, this time with GIFs and videos – could it be here to stay? Plus, why marketers aren’t investing in the hottest new technologies as much as you might think; and Google announces a n ...

    Search Engine Watchin Paid Search SEO- 25 readers -