rebecca sentance

  • Why are high-consideration customers becoming more decisive?

    The following article is sponsored content produced in collaboration with IgnitionOne. Click here to read our collaborative content guidelines. If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Unlike lower-cost goods, sellers of high-consideration items can expect the customer jo ...

    Search Engine Watch- 8 readers -
  • The new wave of visual search: what it can do, and what might be possible

    Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, visual search has come into new prominence, with companies like Pinterest and Bing developi ...

    Search Engine Watchin Social SEO- 8 readers -
  • How paid search and personalisation can work together

    We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together.

    Search Engine Watchin Paid Search How To's- 8 readers -
  • 12 tips for content marketing from an SEO perspective

    How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimise it. But at the Content Marketing Association’s Digital Breakfast last week, Kevin Gibbons from BlueGlass proposed a radically different approach.

    Search Engine Watchin SEO Content- 26 readers -
  • 40 free digital marketing tools to help grow your business

    If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. But if you have a small budget to work with or you aren’t sure which are the right tools for you to be investing your money into – or maybe you just want to bolster your digital marketing without spending ...

    Search Engine Watch- 17 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond. In this week’s round-up, we have two big changes for mobile on Google, plus some more insight into a change that Google made to its AdSense policy recently. And if you’ve ever thought about switching off from technology altogether, it turns out you’re no ...

    Search Engine Watch- 6 readers -
  • Why mobile commerce sites should be designed for context

    If you want your m-commerce project to deliver the results you’re expecting, context should be front and centre of your design. Across all industries, mobile traffic is eating into PC web traffic in a big way, even in economies which have a large installed base of consumer PCs. But ecommerce sites aren’t seeing mobile web visitors, particularly those who use smartphones, conv ...

    Search Engine Watch- 14 readers -
  • Why are enterprise companies missing out on search?

    SEO and search marketing are a vital part of any marketing strategy, linking together channels like social media, content marketing and offline advertising. But a survey into the marketing channels used by large enterprises has found that 91% don’t prioritise search at all. The research, carried out by B2B research firm Clutch and digital agency R2integrated (R2i) among 500 U.S.

    Search Engine Watchin Paid Search- 20 readers -
  • How to add markup to your email marketing

    If you’ve ever used to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more relevant, rich and attractive search results. But its uses don’t begin and end with webpages. In this guide, I’m going to look at some of the handy things you can do with email markup – including adding quick actions to your email ...

    Search Engine Watchin EMail How To's- 7 readers -
  • How to increase customer engagement with mobile wallets

    One method of connecting with users on mobile, which most brands likely wouldn’t consider, is by using mobile wallets. Mobile wallets, despite being native to both iOS and Android, are still on their way up to becoming a mainstream payment method. New research commissioned by Urban Airship suggests that not only is usage of mobile wallets becoming more widespread, but that th ...

    Search Engine Watch- 14 readers -
  • Are you paying enough attention to reviews in your local SEO?

    Sponsored content in collaboration with ReviewJump. Views expressed in this article are those of the interviewee and do not necessarily reflect SEW’s opinions. Customer reviews are an important contributing factor to local search rankings. But Brodie Tyler, founder of ReviewJump, believes that they aren’t given enough emphasis – by businesses or the SEO community.

    Search Engine Watchin SEO- 14 readers -
  • The complete beginner’s guide to markup

    Do you know how to speak ‘search engine’? If there ever was a universal language for communicating with search engines, is probably it. What is, you ask? Before I answer that question, first I need to explain what structured data is. In its simplest sense, structured data is information formatted in a way that can be universally understood.

    Search Engine Watch- 8 readers -
  • Are retailers missing the mark on m-commerce?

    With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making developing their mobile experience a top priority. But a new report by PointSource into ‘The State of the Mobile Experience’ has indicated that few are happy with the results.

    Search Engine Watch- 12 readers -
  • Five reasons why you should invest in social customer service

    If you’re a business in 2016, chances are that you’ve invested time and resources into maintaining a social media presence, to promote your brand and engage with consumers. But have you made the same level of investment into providing a dedicated customer service on social media? Many brands, despite having a social presence, aren’t investing the time and resources into provi ...

    Search Engine Watchin Social- 11 readers -
  • How to increase your content’s viral potential

    Viral content is sort of the holy grail of internet marketing; everyone wants it, but almost no-one knows how to get it. Whatever it is that makes content inherently shareable – and, at the extreme end of the spectrum, go viral – seems like more of a mystical art than a science; a fortunate coinciding of different elements like timeliness, relevance and tapping into something ...

    Search Engine Watchin Social How To's- 10 readers -
  • What can Medium’s Creative Exchange bring to native advertising?

    Last week, social publishing company Medium announced the launch of a programme that will allow its writers to partner with brands to create dedicated sponsored content: the Creative Exchange. The Creative Exchange is by no means Medium’s first foray into native advertising: in the past, it has produced a number of verticals in partnership with different brands, including BMW, ...

    Search Engine Watch- 19 readers -
  • How to speak ‘Search Engine’

    The challenge of how to ‘speak’ search engine and tell it how to surface our content is what Search Engine Optimisation is all about. But are we doing it as well as we could? Christian J. Ward, partnerships lead at Yext, gave a webinar in partnership with Brighton SEO on ‘How to Speak Search Engine’, in which he looked at the current state of search and the problems inherent i ...

    Search Engine Watch- 12 readers -