rebecca sentance

  • How to deliver a data-driven search marketing strategy using customer intent trends

    Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics, it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on ...

    Search Engine Watch- 9 readers -
  • The rise of Answer Engine Optimization: Why voice search matters

    Search engine optimization, better known as SEO, has been around since the 1990s. More than two decades later, we still talk about optimizing for the likes of Google and Bing as ‘SEO’. The tactics may have evolved, the landscape may have changed, but the overarching principles remain the same – right? According to Chee Lo, Head of SEO at Trustpilot, and Jason Barnard, SEO con ...

    Search Engine Watch- 10 readers -
  • Who were the “winners” and “losers” of organic search in 2017?

    Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search.

    Search Engine Watchin Social- 8 readers -
  • [Report] Why should marketers care about transparency in paid media?

    Paid media transparency has become an increasingly pressing industry issue over the last few years. In January 2017, Chief Brand Officer of Procter & Gamble (P&G) Marc Pritchard drew attention to the issue of dishonest agency advertising practices, after an unpleasant surprise in its dealings with one agency led to the company reviewing all of its media-agency contacts.

    Search Engine Watch- 5 readers -
  • What does Google’s “Speed Update” mean for mobile?

    Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a par with “Assistant”) is set to only affec ...

    Search Engine Watchin SEO- 9 readers -
  • Best of 2017: Our top 5 search industry articles

    As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site. So far this week, we’ve rounded up our top five articles on SEO and top five articles on PPC.

    Search Engine Watch- 9 readers -
  • Best of 2017: Our top 5 articles in PPC

    As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site. Yesterday, we kicked things off with a look at our top 5 articles about SEO, and if you missed that one, it’s definitely worth a read.

    Search Engine Watch- 8 readers -
  • Best of 2017: Our top 5 articles in SEO

    As we come to the end of 2017, we’ve decided to take a look back at some of our most-read articles throughout the year. For the rest of this week, we’ll be highlighting the top five most popular articles in various categories across the site. First up is, of course, the bread and butter of Search Engine Watch: SEO.

    Search Engine Watchin Paid Search SEO- 12 readers -
  • Why linkless mentions are the future of link-building

    Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. The more links pointing to a particular page, particularly from other reputable pages, the more importance Google would award it in search. And so link-building developed as an SEO strategy, with SEOs doing everything they could to win, buy or otherwise gain li ...

    Search Engine Watch- 10 readers -
  • What’s behind the trend towards private search engines?

    Recently on Search Engine Watch, we rounded up six newcomers to the search engine landscape that are worth keeping an eye on for the future. Each new search engine takes a slightly different approach to searching the web, but there is one trait that many of the recent ones have in common: private, secure searching.

    Search Engine Watch- 10 readers -
  • How to future-proof your SEO for 2018

    We’re (frighteningly!) almost to the end of the year, and with just a couple of weeks left in December, it’s time to start preparing for what SEO might look like in 2018. A little while ago, we highlighted our seven SEO trends for 2018 that you should be watching out for. But what practical steps should you be taking with your SEO to prepare for next year? In this article, I’ ...

    Search Engine Watchin Social SEO How To's- 10 readers -
  • The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

    As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy. What are the greatest challenges being faced by the industry as a whole? What have been the biggest successes? What are companies of different sizes setting as their top priorities for SEO strateg ...

    Search Engine Watchin SEO- 11 readers -
  • What are sitelinks and how can I get them?

    Back in 2015, we published an article entitled ‘How do I get sitelinks to appear in my site’s search results?’ which looked at how to get the hallowed set of additional links which can appear beneath your website’s SERP listing, known as ‘sitelinks’. At the time of publication, this was all up-to-the-minute, cutting-edge information.

    Search Engine Watch- 11 readers -
  • How to get the best visibility for your PPC ads in the run-up to Black Friday

    In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off? To find out, search intelligence platform Adthena has analyzed the paid search landscape in the run-up to Black Friday 2017, indexing more than 15,000 ad ...

    Search Engine Watchin Paid Search- 29 readers -
  • What do you need to know about Chinese search engine Sogou?

    A few days ago, the news emerged that Chinese search engine Sogou (搜狗) is aiming to raise up to $585 million in a U.S. Initial Public Offering. Sogou, which is owned by internet company Sohu, Inc., announced the terms for its proposed IPO on Friday. The news has caused a stir among those keeping an eye on the Chinese tech space, as Sogou is backed by Chinese tech giant Tencen ...

    Search Engine Watchin Paid Search- 7 readers -
  • An in-depth guide to Google ranking factors

    In SEO, Google’s ranking factors are the stuff of legend. There are rumored to be more than 200 signals which inform Google’s rankings (although this statistic originated in 2006, so it’s probably safe to say things have changed a bit since then), and the exact factors which make up this list, as well as their order of importance, is the subject of perennial debate.

    Search Engine Watchin SEO Google- 9 readers -