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  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Larry Kim peers into his crystal ball to make some outlandish predictions for SEO in 2017; Facebook is preparing to flip the switch on a mid-roll video ad offering that will share revenue with users; and – here’s a name you probably weren’t expecting to ...

    Search Engine Watchin Social Paid Search- 20 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at why the fake information epidemic could be damag ...

    Search Engine Watchin SEO- 14 readers -
  • Four most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link to.

    Search Engine Watchin SEO- 26 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google has been spotted testing a new user ratings feature in film and television search results; the National Football League has rowed back its heavy-handed social media policy; and a new report has revealed the distance that still remains between the ...

    Search Engine Watchin Social- 18 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got a special on stories about advertising and mobile, with a look at mobile ad viewability from our regular mobile columnist Andy Favell, and the news that Snapchat video ads are generating less than three seconds’ viewing time on average.

    Search Engine Watch- 12 readers -
  • Three ways that AI is enhancing the ecommerce customer experience

    Sponsored content in collaboration with Bijou Commerce. Click here to read our collaborative content guidelines. Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday applications for AI. And in ecommerce in particular, brands who want to stay relevant and ahead of the curve are em ...

    Search Engine Watchin Social- 11 readers -
  • Five most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we’ve got key trends in content marketing for 2017; why social media is the preferred channel for product launches; and how to use an Exact Match Domain (EMD) without being penalised for spam by Google.

    Search Engine Watch- 13 readers -
  • Five most interesting search news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Whether you’re taking a break from Black Friday shopping mania, recovering from a post-Thanksgiving food coma, or just getting on with your normal working day because you’re in one of those boring countries that doesn’t celebrate Turkey Day (*raises hand*), we’ve g ...

    Search Engine Watch- 10 readers -
  • Five most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index? Facebo ...

    Search Engine Watch- 8 readers -
  • Five most important search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. I hope all of our readers are holding up okay after the absolute bombshell development that took place earlier this week. I’m talking, of course, about the news that Facebook is to begin delivering its Audience Network to television devices, bringing a new level o ...

    Search Engine Watchin Social Paid Search- 13 readers -
  • Interview: can you forecast SEO? Sastry Rachakonda says you can

    In the world of search engine optimisation, there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d made any alterations –and see the impact on traffic, ROI and more? Sounds too good to be true, right? But ALPS, a new platform from iQuanti, se ...

    Search Engine Watchin Paid Search SEO- 11 readers -
  • Why are high-consideration customers becoming more decisive?

    The following article is sponsored content produced in collaboration with IgnitionOne. Click here to read our collaborative content guidelines. If you’re a brand selling high-consideration, ‘big ticket’ items like appliances, cars or luxury goods, the customer journey is vitally important. Unlike lower-cost goods, sellers of high-consideration items can expect the customer jo ...

    Search Engine Watch- 10 readers -
  • The new wave of visual search: what it can do, and what might be possible

    Visual search on the web has been around for some time. In 2008, TinEye became the first image search engine to use image identification technology, and in 2010, the Google Goggles app allowed users to search the physical world with their phone cameras. But in the last couple of years, visual search has come into new prominence, with companies like Pinterest and Bing developi ...

    Search Engine Watchin Social SEO- 10 readers -
  • How paid search and personalisation can work together

    We don’t generally think of paid search as a great channel for personalisation, but increasingly, it’s becoming one. Caroline Reynolds, VP of Paid Search at iProspect, gave a presentation at the Content Marketing Association’s most recent Digital Breakfast explaining exactly how personalisation and paid search can work together.

    Search Engine Watchin Paid Search How To's- 9 readers -
  • 12 tips for content marketing from an SEO perspective

    How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimise it. But at the Content Marketing Association’s Digital Breakfast last week, Kevin Gibbons from BlueGlass proposed a radically different approach.

    Search Engine Watchin SEO Content- 33 readers -
  • 40 free digital marketing tools to help grow your business

    If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online. But if you have a small budget to work with or you aren’t sure which are the right tools for you to be investing your money into – or maybe you just want to bolster your digital marketing without spending ...

    Search Engine Watch- 22 readers -