rebecca sentance

  • How to create a kickass link-building strategy for local SEO

    Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics for building links and relationships with other local businesses can ...

    Search Engine Watch- 10 readers -
  • Why SEOs can’t afford to wait around for a mobile-first index

    We’re often told that the web is increasingly mobile, and that it is imperative for businesses to adapt their marketing strategies to be ‘mobile-first’ in order to capitalize on this shift in internet behavior. But just how mobile is the web in 2017, and what does this mean for search? SEO and performance marketing agency BrightEdge today released a new report which sheds lig ...

    Search Engine Watchin Affiliate- 16 readers -
  • Five important updates to Google semantic search you might have missed

    What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to the meaning or essence of something.

    Search Engine Watchin Google- 20 readers -
  • What we learned from SEO: The Movie

    Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. The trailer for SEO: The Movie SEO: The Movie is a new documentary, created by ...

    Search Engine Watchin SEO- 20 readers -
  • Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

    Much has been made of the fight between mobile apps and the mobile web, but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider audience – it’s quick to access, with no downloading or storage required.

    Search Engine Watch- 14 readers -
  • Should Google be more transparent with its updates?

    It might seem hard to recall now, but there was a time when Google would regularly announce updates to its ranking algorithms, confirming what they were and how they would affect websites. During these halcyon days, information about Google ranking updates was generally delivered via Google engineer and head of Google’s Webspam Team Matt Cutts, who was to many marketers the pu ...

    Search Engine Watchin SEO Google- 21 readers -
  • Four most interesting search marketing news stories of the week

    We’re back with our weekly round-up of the most interesting search marketing news stories from around the web. I hope you all enjoyed last Friday’s Easter search trivia quiz, and if you haven’t had a chance to test your knowledge yet, be sure to have a go and share your score with us on social media! This week: a look at the newly-relaunched Google Earth and what it could mea ...

    Search Engine Watchin SEO- 25 readers -
  • The State of Schema.org: What are the biggest challenges surrounding Schema markup?

    Using Schema.org markup, a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appea ...

    Search Engine Watchin SEO- 26 readers -
  • Test your knowledge! The Search Engine Watch Easter trivia quiz

    Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge. What was the name of the project launched by Sergey Brin and Larry King at Stanford, ...

    Search Engine Watchin Paid Search- 21 readers -
  • Interview: Why marketers shouldn’t waste their time with Google Posts

    The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election. Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts thanks to its prominen ...

    Search Engine Watchin Social Google- 26 readers -
  • Study: Why do marketers still struggle with innovative search tactics?

    Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered. But a new study commissioned by Microsoft’s Bing and search agency Catalyst, and carried out by Forrester Consulting, may have some light t ...

    Search Engine Watchin Paid Search SEO- 30 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the mysterious “Google Posts” feature has made another return to the SERP, this time with GIFs and videos – could it be here to stay? Plus, why marketers aren’t investing in the hottest new technologies as much as you might think; and Google announces a n ...

    Search Engine Watchin Paid Search SEO- 25 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Mobile World Congress confirms that mobile video is massive; Pinterest has launched its new Lens visual discovery tool to the US; and Target’s stock has reached a two and a half year low, despite being confirmed as the most effective marketer in retail.

    Search Engine Watchin Paid Search- 22 readers -
  • Five most interesting search marketing news stories of the week

    Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Google’s emoji conquest of the SERP is advancing on AdWords titles, Snapchat influencers may be fleeing the platform for greener pastures, and Facebook is making it easier for advertisers to compare the performance of their Facebook campaigns with their ...

    Search Engine Watch- 22 readers -
  • How to turn off ad tracking in Google, Bing and Yahoo!

    We all know that our favorite search engines track and collect a lot of data about us in order to personalize our experience the results – and the ads – that they serve us. But that kind of tracking might not always be welcome, especially when it means that you have ads following you around the internet from a site where you bought a gift for a friend once, or for pregnancy pr ...

    Search Engine Watchin Google How To's- 18 readers -
  • Study: How valuable is it to have keywords in your domain URL?

    There have been a number of debates over the years about the SEO value of having keywords in your domain URL. In a 2009 Google Webmaster video, Google’s then-head of web spam Matt Cutts confirmed that from a pure ranking standpoint, “it does help a little bit to have keywords in the URL”. More recently, Webmaster Trends Analyst John Mueller stated in a Google Webmaster Centra ...

    Search Engine Watchin SEO How To's- 36 readers -