rebecca soderholm

  • Can Your Account Have Too Many Lookalikes?

    A Facebook advertising account recently wanted to ramp up volume, and my initial thought was to increase the amount of lookalikes. Making new lookalikes seemed like an efficient idea because they are large and more likely to be qualified than other prospecting audiences. I built out two new lookalikes off of two new seed audiences that were highly qualified, which on paper ...

    3Q Digitalin Social- 11 readers -