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Have you struggled to improve post-install performance on your mobile app campaigns? Facebook now has the answer! In July they released a tool, called App Event Optimization, which allows you to optimize further down the fu ...
A Facebook advertising account recently wanted to ramp up volume, and my initial thought was to increase the amount of lookalikes. Making new lookalikes seemed like an efficient idea because they are large and more likely to be qualified than other prospecting audiences. I built out two new lookalikes off of two new seed audiences that were highly qualified, which on paper ...