Rebekah Schelfhout

  • Tips For A Successful PPC Account Takeover

    If you work in an agency and you've taken on an existing account that you plan to build on rather than start over from scratch, you'll know this situation comes with a certain set of issues and things you need to take into consideration. In this column, I'll delve into areas you need to investigate to make sure you don't overlook something key during this transition stage! W ...

    Rebekah Schelfhout/ Search Engine Landin Paid Search SEO- 22 readers -
  • The Impact Of Google Display Network Magazine Ads

    In May, Google officially launched a new format for text ads on the Google Display Network (GDN) called magazine ads. Have you taken the chance yet to analyse what has happened to your text ads traffic since? I've looked into a few accounts to spot what key differences we're seeing now that this new format has been out for a month.

    Rebekah Schelfhout/ Search Engine Landin Google- 19 readers -