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  • How to Market Your Event – the Zumba Way

    It’s finally here, the moment I’ve been waiting for: ZINCON 2016! The Zumba® Instructor Network Convention has been the talk of the year amongst Zumba instructors worldwide. In our world, it’s the most secretive, yet thrilling, event of the year. Being a participant in the buildup to this convention reminded me that event marketing is an opportunity to leverage in-person eng ...

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • Recipe for Creating Successful Project Plans

    I love to bake and never turn down a chance to have a sweet treat. Everyone always tells me that they don’t have the time, energy or patience to bake. As a highly process-oriented person, my entire life is built around planning and executing projects of all sizes. I know how effective organization can optimize time and effort, so I’d like to share my “recipe” on how you can c ...

    MarketingSherpa Blog- 5 readers -
  • Building Customer Experience by Looking at Event Marketing

    When creating a product for your customer, where do you begin? A key element in creating a product is to focus highly on the customer experience. Start by asking how you want your customer to feel, think and what action do you want them to take after viewing your product. The next question to ask yourself should be, how do we begin to organize and execute a valuable custome ...

    MarketingSherpa Blog- 9 readers -