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Conversion copywriters are people who write awesome landing pages with specific goals; either to convert readers into loyal followers or convert potential customers into paying ones. For starters, no one is born as an awesome conversion copywriter. It takes a lot of training and trial and error to create powerful landing pages, regardless of what your goals are.
Twitter is a tool. If you think it is going to save your marketing job, make the planet move sideways or transform your love life then you are very mistaken. For starters, I am a huge Twitter fan and I have been using it for years (for both business and leisure). It has been a 140 simple character toolbox that makes my content move, opened doors and grown my business networks.