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Social savvy reps are outperforming you every quarter. In fact, 78 percent of salespeople that use social media to sell outperform their peers. In order to be in that winning segment of salespeople, you need to understand that social selling isn’t just about using social media, it’s about connecting with your customers in the best way possible.
The term “social selling” is more popular now than ever. However, few people truly understand what it takes to implement an effective social selling program across an organization. Social selling is about using social media to develop and nurture relationships that have the potential to turn into sales opportunities.
Whether you’re using LinkedIn to find your next job, search for top talent, or establish a personal brand, there are several things you can do to help the real you rise to the top. Your LinkedIn profile is likely the first result when someone searches for your name (according to our friends at Forbes).