renee zalles

  • Opinion: 4 reasons programmatic is good for creatives

    Renee Zalles is a strategist at J. Walter Thompson New York A few months ago, I began to have second thoughts about my career in advertising. We were in the midst of a programmatic media brief. I was convinced the creative team hated me. More than ever, I felt like a cog in the wheel of something incomprehensibly larger than me, not to mention incomprehensibly more tedious tha ...

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