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Every online store wants to increase their revenue… But when it comes to increasing the revenue of your online store, most marketers blindly spend most of their marketing budget on customer acquisition. Customer acquisition can be expensive, and before long you are simply driving up costs and diminishing your profit. Which is counterintuitive.
Email marketing has been around for more than two decades now, and it’s here to stay. In fact, its stake in the success and failure of an online business is growing larger every day. That’s why every online marketer is focusing on building a large email list. After all, the bigger the list, the more the conversions, given that you are not spamming your customers.