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5 Steps for Getting Sales and Marketing Alignment through Content by Rich McElaney With the meteoric rise in content production over the last five years, companies committed to digital marketing are increasingly challenged to keep their sales and marketing teams in alignment as they pursue their revenue goals.
Whether you’re running a Fortune 1000 company or a local LLC, the ideal scenario for content creation (ie great content marketing) is to get full buy-in and support from your employees. Here at The Sales Lion, we call the in-house creation of content “insourcing” and we favor it for two main reasons: The depth of experience answering customer and prospect questions is deepest internally.
The 2014 “Top HubSpot Partners” awards logo ***Note from Marcus: Many of you already know my feelings on HubSpot. In 2009, when my swimming pool company was on the brink, it was their website, teachings, and tool-set that significantly motivated me to embrace the internet and a very different way of doing business– something that would ultimately have a dramatic impact not j ...