rich mciver

  • Crafting a PPC Landing Page That Converts – 4 Color Commandments to Follow

    A study in the Journal of Management History, concluded that it takes your prospective customers a mere 90 seconds to form an opinion of a product, and between 62% and 90% of their interaction is based on the product’s color alone. Yet, despite that resounding call for devoting considerable time to color decisions when designing your PPC landing page, too often the question of ...

    Rise to the Topin Paid Search- 10 readers -
  • Is Square Cash A Real Threat to De-Throne PayPal for Micro-Business Transactions?

    Home > Blog & Grow > Is Square Cash A Real Threat to De-Throne PayPal for Micro-Business Transactions? Is Square Cash A Real Threat to De-Throne PayPal for Micro-Business Transactions? By Rich McIver on June 23, 2015 Tweet Pin It Back when the competition was slim, PayPal was the hottest and yet most frustrating tool around for peer-to-peer and micro-business online payments.

    Blogtrepreneur- 4 readers -
  • 4 Rules For Ensuring Your Marketing Emails are CAN-SPAM Law Compliant

    The CAN-SPAM Act is a US Federal law that was passed in 2003. It lays out the rules under which an commercial email is said to be violating the law, thus subjecting the sender to fines up to $16,000 per email if you or your company is caught breaking it. CAN-SPAM is often criticized by consumer advocates because it does not make sending unsolicited mass emails illegal per se, ...

    Blogtrepreneurin EMail- 7 readers -
  • 4 Simple Strategies to Save Money When Picking Business Vendors

    As you build your business plan for your small business, you will become more aware of what you require for that operation to run smoothly and successfully. Vendors are an important part of that picture, because no business operates entirely self-sufficiently. Even if you’re at the early stages of your business planning, and thus your stock and volume requirements might be g ...

    Blogtrepreneur- 14 readers -