rich mciver

  • Crafting a PPC Landing Page That Converts – 4 Color Commandments to Follow

    A study in the Journal of Management History, concluded that it takes your prospective customers a mere 90 seconds to form an opinion of a product, and between 62% and 90% of their interaction is based on the product’s color alone. Yet, despite that resounding call for devoting considerable time to color decisions when designing your PPC landing page, too often the question of ...

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