richard bayston

  • What is a Unique Selling Proposition (USP) ?

    A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product differentiation approach to promotion. A USP is a ‘Unique Selling Proposition,’ or a ‘Unique Selling Point.’ In other words, it’s the reason why someone ...

    The Daily Egg- 6 readers -
  • The Beginner’s Guide to Performing a Local SEO Audit

    Local SEO works a little differently than the mainstream version. It uses some ranking factors that simply don’t show up in ordinary SEO, and some techniques are different too. That makes sense, since the buyer journey is often very different too. Local buyers are often searching from somewhere close by, they’re likely t ...

    The Daily Egg- 19 readers -
  • 6 Smart Ways to Get Quality Backlinks for SEO

    Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. Oddly, though, link building can actually harm your traffic, too. Historically, links were how Google figured out which websites were good: a link was a recommendation, so websites ...

    The Daily Eggin SEO- 12 readers -
  • How to Make Local Mobile Landing Pages That Convert

    The second you step away from your desk, or leave your home or office – what do you do when you need to find something to eat, purchase or get directions to? You pull out your phone and do a search. Unfortunately, local businesses aren’t making the best use of digital marketing. In fact, as many ...

    The Daily Egg- 9 readers -
  • Why Personalization Should Be Invisible To Your Users

    Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better for us. But personalization can come with unexpected costs that eat into its efficacy, and it can even turn customers away and tarnish yo ...

    The Daily Egg- 6 readers -