richard bayston

  • What Makes a Great Press Webpage?

    PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And you get traditional PR benefits. But focusing on your press page could bring much bigger dividends. Think of a press page in the context of broader strategy. If you’re emailing a ...

    The Daily Egg- 14 readers -
  • 6 Colors That Are Proven to Boost Sales

    Color can affect us in unexpected ways. It can: Change the way hot chocolate tastes. Alter our perception of time. Change our heart rate. Make us stronger and faster. Influence how trustworthy we think a person is. If it can do all that, can it change purchase habits? Yep. The emotional effects of dif ...

    The Daily Egg- 13 readers -
  • A Handy List of Resources for Picking the Perfect Website Color Palette

    Creating an effective color palette is a vital part of designing a website that works. But how do we get there? For some projects, you already have one or two colors picked out – maybe they’re your logo, or brand colors, and you’re working within those limitations when you create your site. For others, you’re starting from sc ...

    The Daily Egg- 16 readers -
  • Why Hyperlinks Are Blue (and Other Quirky Web Origin Stories)

    In April of 1969, work began on what would one day be the internet. Back then, it was known as ARPAnet, and it existed for the scientists of the US Government’s Advanced Research Projects Agency. They planned to share scientific papers, commentary, and ideas, across an internet that looked like this: A map of the ENT ...

    The Daily Egg- 19 readers -
  • The Crazy Egg Guide to B2B Blogging

    Blogging is a powerful B2B content marketing tool. But many B2B content marketers aren’t getting anything close to its full effectiveness. So they conclude that blogging doesn’t work, or at least that it doesn’t work for their business. In fact, you could be reaping massively higher traffic, leads, and sales with a well-c ...

    The Daily Egg- 27 readers -
  • What is a Unique Selling Proposition (USP) ?

    A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product differentiation approach to promotion. A USP is a ‘Unique Selling Proposition,’ or a ‘Unique Selling Point.’ In other words, it’s the reason why someone ...

    The Daily Egg- 13 readers -
  • The Beginner’s Guide to Performing a Local SEO Audit

    Local SEO works a little differently than the mainstream version. It uses some ranking factors that simply don’t show up in ordinary SEO, and some techniques are different too. That makes sense, since the buyer journey is often very different too. Local buyers are often searching from somewhere close by, they’re likely t ...

    The Daily Egg- 26 readers -
  • 6 Smart Ways to Get Quality Backlinks for SEO

    Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. Oddly, though, link building can actually harm your traffic, too. Historically, links were how Google figured out which websites were good: a link was a recommendation, so websites ...

    The Daily Eggin SEO- 17 readers -
  • How to Make Local Mobile Landing Pages That Convert

    The second you step away from your desk, or leave your home or office – what do you do when you need to find something to eat, purchase or get directions to? You pull out your phone and do a search. Unfortunately, local businesses aren’t making the best use of digital marketing. In fact, as many ...

    The Daily Egg- 9 readers -
  • Why Personalization Should Be Invisible To Your Users

    Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better for us. But personalization can come with unexpected costs that eat into its efficacy, and it can even turn customers away and tarnish yo ...

    The Daily Egg- 16 readers -