richard bloomfield

  • How to Succeed with Google’s New Expanded Text Ads

    The recent introduction of expanded text ads is one of the biggest changes to Adwords that Google has ever made and has sent agencies and clients scrambling to re-write their ads. The scale of change to Adwords would be like that of FIFA deciding to abolish the off-side rule in Football and simply advising clubs to experiment with the new format! That’s not to say ‘Expanded Ad ...

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