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Disorganization is the enemy of productivity. In content marketing, it can rear its ugly head in the planning process, throughout the course of production, and when managing content assets across multiple departments. When brands don’t know where or how to access valuable company assets, the result is inconsistent messaging and a waste of time and resources.
Last month, in an announcement about Contently’s acquisition of Minneapolis-based tech firm Docalytics, Contently CTO Dave Goldberg asked the billion-dollar question: “Brands spend a remarkable amount of money each year creating dark assets like white papers, slideshows, pricing worksheets, and sales collateral.
The great science fiction writer Isaac Asimov once said,“Writing, to me, is simply thinking through my fingers.” Lasting stories begin with meaningful ideas, whether we’re writing the next great novel or launching a brand publication that will shake up an industry. Contently’s new pitch request functionality taps into the ideas of our powerful freelancer community, helping yo ...
New From Contently: Content Marketing Benchmarks With a seemingly ever-growing marketing technology stack to keep tabs on, and a resulting sea of data in which marketers are required to swim, it can be really difficult to figure out which metrics are most important and which insights must be acted on most urgently.
Next to the constant need for great content, one of the biggest challenges Contently’s customers face is the need to efficiently expedite production so that content actually gets created, shared, and experienced. That can be especially hard in organizations with time-consuming compliance and legal approval processes Success requires being able to tightly manage the communicati ...