richard shotton

  • How airbrushing impacts brands on social

    Richard Shotton is head of insight at ZenithOptimedia. Social media conveys an idealized montage of successes, happiness and enjoyable experiences. When most of our experiences were face to face, our friends had fewer tools to project a certain image. Now, we’ve got a skewed picture of our place in the pack, to the detriment of our self-esteem. At ZenithOptimedia U.K.

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