Richard Stokes

  • Are You Tracking the Most Important PPC Stats?

    I think most search marketers would agree that paid search is not a "set it and forget" advertising medium. But you might be surprised at how many advertisers effectively do just that, casually checking campaign stats without any real game plan to improve their PPC performance. Or, they simply trust the search engine to optimize their performance for them.

    Richard Stokes/ Search Engine Watchin Paid Search- 12 readers -
  • Product Listing Ads – An Evaluation

    By the end of this month product listing ads (PLAs) will transition to "Google Shopping Campaigns," featuring different campaign functionality for advertisers but the same essential end product for consumers using Google to shop: a box with images and prices for various products. Whether that means the industry starts referring to PLAs as "Shopping Campaigns" remains to be seen.

    Richard Stokes/ Search Engine Watchin Paid Search- 4 readers -