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Recently, this ad appeared in my Facebook feed. Jack’s Meat Market and Deli is about five minutes from my little in-town office. I have been there on occasion. Now they have a new addition – breakfast. And they are letting me know about it on my feed. This is an example of Facebook’s ad targeting feature, which many small businesses are not yet using. But they should be.
The thing about marketing on social media is that stuff moves too fast. One minute you are everything the market cares about and the next you are nothing but a blip on the long and wide road of memories. The key to finding success is staying on your toes, reinventing yourself constantly for the changing market conditions.
You know that content marketing can help you to grow your social media presence, increase website traffic, and offer other great benefits for your business. What you don’t know is how to tell which of your efforts are working and which aren’t. There’s certainly no shortage of analytics tools, both free and paid, that can provide you with all sorts of tracking information.