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As marketers, the stacks of books on our nightstands have been getting shorter – only to be replaced by endless Amazon carts; Kindle queues and backed up bookmarks to our favorite reads on our smartphones. However, summer is on its way, and with it beach time where squinting into an electronic screen just doesn’t have the same joy as hefting around a paperback and spilling the ...
When it’s time to drive, you pull up a map, whether it’s a print or Google map. When you’re planning on building a house, you have an architect draw up a blueprint. Much like these situations, when you create a business, no investor will take you seriously without a comprehensive plan for your business.