Ritika Puri

  • 5 Reasons to Become a YouTube Advertiser

    Thinking of becoming a YouTube advertiser? This insights roundup will help get you off the fence. If there’s one thing that online audiences love, it’s engaging, inspiring, and thoughtful content — which is why YouTube has grown to become the third-most popular website on the Internet. Potential YouTube advertisers will be happy to hear that the platform’s engagement stats ...

    Ritika Puri/ Adknowledge Blogin Social YouTube- 25 readers -
  • Every Media Buyer Needs to Know these 5 Digital Video Trends

    Digital video is one of the biggest opportunities in advertising—the decision to launch a campaign will be a great one. Platforms like YouTube give a new twist to the mass-market value of television: in addition to generating reach, you’ll be able to drive conversions and direct ROI for your client or brand. To achieve the best results possible, you’ll need a strong sense of the landscape.

    Ritika Puri/ Adknowledge Blogin YouTube- 25 readers -
  • 5 Things to Know About Facebook Video Ads

    Word on the street is that Facebook video is booming. Yeah, you might have heard that, too. In September 2014, Facebook captured one billion views to videos uploaded to the platform. What’s also interesting is that 65 percent of these views came from mobile audiences. It’s no surprise that video ads are making their way to the Facebook News Feed.

    Ritika Puri/ Adknowledge Blogin Social Facebook- 19 readers -
  • Do These 4 Things to Drive App Install ROI

    When it comes to success with mobile app install ads, acquisition is only part of the ROI equation. The days of “cheap” are over; what you want are users who deliver stable, predictable, and growing value over the long-term. With a base of engaged customers, your acquisition costs will become irrelevant.

    Ritika Puri/ Adknowledge Blog- 10 readers -
  • 4 Things that Marketers Should Know About the Human Brain

    At any given time, marketers face hundreds of decisions. In testing new customer acquisition channels, advertising imagery and messaging, the process of choosing the right combination of elements can feel like a shot in the dark. Even more frustrating is the fact that the decisions have a high probability of being wrong. Marketing is a field full of ambiguities.

    Ritika Puri/ Adknowledge Blog- 11 readers -
  • 3 Ways to Justify Your Native Video Budget

    Almost every marketer and media buyer will tell you that native advertising is new terrain—the ones who claim to be experts either know something that the rest of the world doesn’t or have a secret ability to predict the future. Because native advertising—particularly native video—is so new, there are very few case studies or “success paths” to follow.

    Ritika Puri/ Adknowledge Blog- 12 readers -
  • Creative Ways to Boost Your Facebook Organic Reach

    In January 2015, Facebook implemented an algorithm change that limits the number of promotional Page posts that show up in users’ News Feeds. Now, users see much fewer ‘like my product’ announcements, promotions, or sweepstakes. The algorithm change also targets brand posts that “reuse the exact same content for ads.” Changes like these have created a rumor that organic reach is dead.

    Ritika Puri/ Hootsuitein Social Facebook- 16 readers -
  • A Foolproof Guide to Millennial-Friendly Video Marketing

    Millennial audiences are a tough crowd to please. We’re heavy researchers, natural skeptics, and are—as one infographic points out—"completely unfazed by celebrity endorsements and star-studded ads." Our purchase paths are more convoluted than shoppers of other generations, and we have zero tolerance for salesy, spammy, and deceptive marketing.

    Ritika Puri/ Adknowledge Blog- 21 readers -
  • 7 Must-Read Articles to Supercharge Your Mobile Marketing Campaigns

    Image by Tom Fishburne. Despite the fact that our lives revolve around our smartphones, the word on the street – at least according to one recent report – is that most companies are lacking a formal mobile strategy (to the tune of 84%). There are a few reasons for this trend. For starters, it takes serious planning to get a mobile marketing campaign off the ground.

    Ritika Puri/ Unbouncein Mobile EMail- 17 readers -
  • 5 Lessons from Running Thousands of Video Ads

    Digital media represents a complete and total paradigm shift from what marketers are used to seeing with TV commercials. For the first time ever, brands can track who’s watching. The days of wondering whether someone skipped through your message? They’re gone for good. With digital media, you’ll get a definitive answer within a couple of hours.

    Ritika Puri/ Adknowledge Blogin Social Twitter- 15 readers -
  • 5 Digital Video Stats Marketers Need to Know

    The smartest marketers are always looking for ways to outpace the status quo. The formula is simple: Find an untapped opportunity Explore it Persevere (read: make mistakes) until you reach a point of success Scale as fast as you can Now that the commercial Internet is decades old, you may think that there are absolutely no untapped opportunities.

    Ritika Puri/ Adknowledge Blogin Twitter- 17 readers -
  • 4 Data Stories to Make You Rethink Your Digital Media Strategy

    If you’re reading this blog post, you probably know there are a lot of “social media stats” round-ups out there. Do a quick Google search, and you’ll see something that looks a lot like this: Google Search results: Social Media Stats While these round-ups are awesome—and include plenty of gems—they often err on the side of stating the obvious: social media sites are popula ...

    Ritika Puri/ Adknowledge Blog- 12 readers -
  • What Your Video Attribution Model Might Be Getting Wrong

    For the majority of online marketers, attribution models are a big, black box. While we want to capture long-term value (LTV) across the entire conversion funnel, our analytics tools often restrict our perspectives to last-click, direct response revenue. Even the most sophisticated advertisers are experiencing this pain point.

    Ritika Puri/ Adknowledge Blog- 18 readers -
  • 6 Common Ad Budget Mistakes Media Managers Can Easily Avoid

    Ad tech is one of the most fascinating industries out there. If you’re reading this blog post, you probably know how much fun it is to manage an ad budget. Every campaign starts with an experiment, and when you find something that works, you can scale your program as big as it will grow—and I’m talking daily ad spends in the six figures.

    Ritika Puri/ Adknowledge Blogin Facebook- 14 readers -
  • 10 Conversion Psychology Resources That Will Make You a Smarter Marketer

    You don’t have to be Freud to understand how your prospects think. Image by Alan Turkus via Flickr. Smart marketers know that conversion rate optimization is important. We run A/B tests to test our assumptions, but we’re sometimes left to wonder what it is about the winning variation that just makes it convert better. It doesn’t have to be a mystery.

    Ritika Puri/ Unbounce- 15 readers -