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The concept of deeplinking is NOT new but the value placed on it has never been more evident. For those of you not aware of the term “deeplinking”, it refers to building links to internal pages on your website to increase the overall value of your entire site. The reason Google is putting so much emphasis on this concept is because when people are trying to rank their website, ...
When starting a blog, you have to be very careful today because there is no shortage of other relevant blogs your visitor can turn to. Mistakes made during content writing and blog setup can be very costly because once a visitor leaves your domain, it will be very hard to get them back, especially when they had an initial bad experience.
Welcome to part 3 of our Traffic and Leads series through WordPress. If you haven’t read Part 1 & 2, I suggest you go back and read those before continuing because they will help shed a lot of light on the setup process of WordPress. WordPress is an awesome platform because it gives you complete control of your blogging.
Welcome come to Part 2 of my series and I encourage everyone to read Part 1 before going forward. Everyone wants to find creative ways to generate traffic and leads so I’ve decided to do research and put this together. In the previous part, we talked about choosing the right hosting provider and installing WordPress.
WordPress is an ultimate platform and they’ve incorporated every element into their system. It’s very easy for you to customize your website to your preference. I think it’s very important you have a solid platform if you want to succeed in blogging because I think it’s a waste to devote your time to factors that you shouldn’t be paying close attention to.
You’ve probably noticed many of the top bloggers reveal blogging income and there is much debate over if this good practice. Recently, I noticed bloggers who are starting out will reveal their income as well, showing the progression through a starting blog to one that gains momentum over the years.
Welcome to part 2 of this series, where we’ll be discussing the opposite of Inside Out Marketing, which is Outside In Marketing. When I was introduced to this concept, I thought it was like every other, but when you start dissecting the philosophy behind this type of marketing, you’ll understand why it’s so powerful.
When blogging, you’ll be introduced to several different marketing channels and I recommend you try them all. Different niches will have different platforms that generate a bulk of their traffic. I know from my experience, you’ll be focusing on the handful of very effective marketing channels like organic, social, and guest blogging, however, I always recommend bloggers to keep ...
Twitter is an awesome social media marketing tool and I’ve been using it for years to generate enormous relevant traffic to my blog. Twitter has a cool interface that lets you tweak the way you want to engage with your users. For example, they optimize the way images look on their wall and allow you to add #hashtags to organize information.
With Google’s mobile update taking place in a few days, many bloggers are tweaking their website to be mobile friendly. If you recently created a blog, then you’ve probably installed a responsive theme because several templates in WordPress are already mobile ready. However, if you’ve been around for years, then it’s time you redesign your site so it’s mobile-ready.
I’m always looking for ways to improve my production because the more I can get done means the more return on my bottom line. I’m always asking myself this question: What was my total output in the end of the day? If the answer is honest and I know deep inside I got a lot of work done that compliments my bottom line, then I know I’ve had a great day.
Here’s another cool lesson I learned from skimming through the web, reading authority blogs. When I first started to blog, I wasn’t educated in online marketing so I had to rely on many resources to get the information I needed. However, I consider myself a reasonably smart person and my track record has proven it over the years. I’ve attended university and specialized in other areas afterward.
When building links to your blog, I encourage focusing on quality. We know how Google has been making several changes to the search results and how they have shifted their focus to quality. The change comes from understanding the user search pattern and how it’s changed in recent years. For example, you’ll notice people are much more precise, using both long tail and LSI keywor ...
Thanks for joining me on the final part of my series and we’ll be discussing the importance of proper call-to-actions. Many web designers make the mistake of NOT including the right call-to-actions during their web design and this makes it tough for them to include them at a later time. Before continuing, it’s important to go back a read Part 1 and 2 so you get a better idea of ...
Welcome to part 2 in my series of web design errors made by developers and what we can do to overcome some of them. In Part 1 of the series, we discussed such factors like search bar and font style, specifically talking about color, style, and size. Both of these factors will either increase or decrease user engagement and it’s important to avoid errors as much as you can.
Welcome to another awesome series on web development and optimization. I work with many developers and businesses, coaching them along the way in regard to web design. Once done, they are left with tweaking their websites, but they always provide me with a breakdown of what’s working or what’s not.
There has been a lot of buzz about Google mobile update, which should be implemented into their algorithm around April 21st, 2015. Many bloggers and ecommerce website owners are scrambling to make changes to their theme so that it meets the requirements. Before continuing, it’s important to check if you meet the current demands of the mobile update by simply heading to this web ...
Starting a business can be tough and it’s a nervous time because you’re jumping into unknown territory. Even though you’ve done your research, it’s still a new experience and you have to learn the process as you go through it. Depending on the type of business you start, you’re going to have to engage and deal with customers, marketing, content, products, social media, and othe ...
When developing a product or content marketing strategy, it’s important to outperform your competition. I’ve always recommended to my clients to know and understand your competition because this is truly your roadblock in any business. In the end, when you are outperforming your competition, you’re able to increase conversions and engagement.
After you publish content, it’s important to be creative in the way you market to different people and channels. If you don’t have a network of relevant authority bloggers, then it can be hard to gain traction quickly. We have to keep in mind social media is an awesome marketing channel because you can funnel thousands of people to your blog within seconds.