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The insights and experience that come from interactive, interpersonal exchange — be it a salon, forum, conference, or a virtual roundtable — offer a unique experience that simply can’t be replicated in other formats and channels. Getting the right people in the room is key to your event’s success, and no audience is more challenging than the C-suite.
Looking for a surefire source for topical, relevant content that grabs your executive audience? Look no further than your own clients. At a minimum, you develop some compelling stories to share with clients and prospects. Done well, content co-creation can help you create a powerful voice, build a market, and deepen important client relationships.
To connect with busy executives, you need content that taps directly into the C-suite’s most pressing priorities and concerns. Get the topic right and you can sustain an ongoing conversation with your most valuable audience across all the communications channels where you engage them. How do you find topics that are compelling to the C-suite and make sense for your company to ...
Though content marketing has firmly established itself as critical for connecting with customers across industries and companies of all sizes and types, many marketers still struggle internally to get resources and attention from the executive team to get a program off the ground. Some company leaders fear letting go of traditional views about how marketing should operate; real ...
Contrary to headlines in the marketing press, the white paper is not dead. While versions of the concept have proliferated and greatly diluted its potential power, if done right the white paper continues to serve as the basis of highly effective content marketing. The question is, what is the best way to leverage this old marketing workhorse given our plugged-in, multi-channel ...