rob garner

  • 12 Audience Considerations for Your Real-Time Content

    Diving into the world of real-time content, where your tweets, posts, blogs, etc., are consumed the minute they’re published, is not for the rigid. Every viable business is solving someone’s problem or making someone’s life better, which means that no matter the subject, someone will care enough to read about it – and you’ve got to be prepared to roll with what the audience is telling you.

    Content Marketing Institutein Social Content- 19 readers -
  • A Framework For Real-Time Content Marketing

    While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach.

    Visual.lyin Social Content- 14 readers -
  • Introduction To Real-Time Content Marketing

    The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in ord ...

    Visual.lyin Social Content- 13 readers -
  • What I Learned at Content Marketing World 2014

    I recently returned from speaking at Joe Pulizzi’s Content Marketing World in Cleveland. I first attended and spoke on a panel at the 2012 Content Marketing World in Columbus two years ago. Every year the conference is different, so I wanted to share with you some of the things I enjoyed at this year’s event. Content Marketing World is the show to watch: Joe Pulizzi knows how to put on a show.

    Advice Interactive Groupin Content- 19 readers -