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Diving into the world of real-time content, where your tweets, posts, blogs, etc., are consumed the minute they’re published, is not for the rigid. Every viable business is solving someone’s problem or making someone’s life better, which means that no matter the subject, someone will care enough to read about it – and you’ve got to be prepared to roll with what the audience is telling you.
While the task of getting into an “always on” mindset can seem daunting, the truth is that good real-time content marketing takes lots of planning and preparation. The following list serves as a high-level framework for real-time marketing and publishing, to help you get started with your overall strategy and approach.
The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in ord ...
One of the biggest, but perhaps most overlooked, opportunities in content marketing is the ability to use data to help inform and build upon your own strategies. When starting off with a content marketing strategy and tactical plan, you may feel overwhelmed by the constantly changing landscape. But knowing that the answers to your big questions lie in both your own data and t ...
I recently returned from speaking at Joe Pulizzi’s Content Marketing World in Cleveland. I first attended and spoke on a panel at the 2012 Content Marketing World in Columbus two years ago. Every year the conference is different, so I wanted to share with you some of the things I enjoyed at this year’s event. Content Marketing World is the show to watch: Joe Pulizzi knows how to put on a show.