rob lenderman

  • Your Detailed Testing Strategy for Google Expanded Text Ads

    With the introduction of Google’s Expanded Text Ads (ETA), marketers have a more robust ad format that allows for more text, and Google has the ability to manipulate the layout to fit the appropriate screen for display. While this is a strong shift toward mobile-first that levels the playing fields between natural search (SEO) ads and AdWords, it doesn’t guarantee better performance.

    BoostBlog- 10 readers -
  • Creative Ad Copy Still Matters

    In late 2014 Google announced several tools meant for larger and more sophisticated digital advertisers who manage multiple or large-scale accounts. One of these tools is known as “Ad Customizers”, and it is the first in a series of advanced tools for enterprise advertisers that Google plans on releasing over the next several months.

    BoostBlog- 13 readers -