Rob Newton

  • Shoppers Gobble Up In-Store Black Friday Deals On Mobile

    As another Black Friday weekend wraps, we saw supershoppers continue to turn to their devices for ideas and information as well as use them as a “door-to-the-store.” In fact, Black Friday had the highest mobile shopping searches of any day during Thanksgiving week this year. Thanksgiving Day was a close second, with searches peaking at 8:00 p.m.1 Further, shoppers across the U.S.

    Rob Newton/ Inside AdWords- 5 readers -
  • Introducing the new Google Merchant Center

    Retailers have long been using Merchant Center to connect their product data to Google -- letting millions of shoppers find their products on, YouTube, and partner websites. Today, we’re excited to introduce an updated version of Merchant Center, which offers the same functionality you’re used to, with more streamlined navigation and easier access to additional Shopping programs.

    Rob Newton/ Inside AdWords- 14 readers -
  • Learn from Experts in the AdWords Community

    The AdWords Community exists to help advertisers like you improve performance and share best practices. If you haven’t visited the AdWords Community in a while, you might be surprised by what you find. Over the last six months, we’ve made a number of exciting changes. From a new design to expanded content areas, the Google Advertiser Community continues to evolve and help you c ...

    Rob Newton/ Inside AdWords- 12 readers -
  • New cross-device attribution reports and benchmarks

    Consider this: 6 in 10 internet users in the US start shopping on one device but continue or finish on a different one.1 To help advertisers measure these customer paths that start on one device but convert on another, we rolled out cross-device conversions over three years ago. Using that same technology, we’re introducing three new reports in the Attribution section ...

    Rob Newton/ Inside AdWords- 11 readers -
  • Simplifying conversion measurement: saying goodbye to "Converted clicks"

    Conversion tracking was introduced to AdWords in 2001 to measure what happened after someone clicked on your ad. The ability to know whether or not people completed a desired action on your site meant that you could determine which keywords, ads and campaigns were the most effective. The original conversion measurement metric was very basic - simply reporting whether an ad clic ...

    Rob Newton/ Inside AdWords- 14 readers -
  • Measure the true value of calls with imported call conversions

    Mobile click-to-call has made it easier than ever for consumers to connect with businesses over the phone. And growth in call volume shows no signs of slowing down. In fact, calls to U.S. businesses from smartphones are predicted to reach nearly 162 billion by 2019, a 73% increase from 2015.1 Even though calls are a major source of conversions for many businesses, it can be c ...

    Rob Newton/ Inside AdWords- 18 readers -
  • Showcase your services and range of products with price extensions

    Whether it’s weekend baseball tickets or temporary storage space, people want to know what their options are and how much they cost before deciding what to buy. That’s why we’re introducing price extensions: additional information that can show with your mobile text ads, showcasing your services and range of products, and how much they cost.

    Rob Newton/ Inside AdWords- 13 readers -
  • More prominent reporting helps you monitor the health of your automated bidding

    Automated bidding in AdWords is an invaluable tool that helps marketers save time and improve performance. Powered by Google’s machine learning, it optimizes bids at scale for each and every auction and factors in a wide range of signals to help you tailor bids to a user’s unique context. In 2015, we announced a series of new reporting features in the Shared Library to provide ...

    Rob Newton/ Inside AdWords- 12 readers -
  • Making Travel and Shopping Easier for the Seasons Ahead

    While most of us are busy making the most of the summer sunshine, marketers are already beginning to think about the coldest (and busiest) months of the year--the holidays. October through December are traditionally the biggest months for both travel and shopping, and this year we expect mobile to play its biggest role ever.

    Rob Newton/ Inside AdWords- 14 readers -
  • Tailor your ads with dynamic remarketing - Google Best Practices

    If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.1 And for those who abandon a shopping cart, 75% say they intend on returning to a company’s website to make a purchase.2 We’ve created a new best practices guide, Tailor Your Ads with Dynamic Remarketing, to help advertiser ...

    Rob Newton/ Inside AdWords- 12 readers -
  • Press Play on TrueView Video Ads for Performance - Google Best Practices

    Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1 There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video Ads, to help you understand how to optimize ...

    Rob Newton/ Inside AdWordsin Google- 14 readers -
  • It's Now Easier than Ever to Find the Right Google Partner

    Three years ago we launched Google Partners to help businesses connect with online professionals and agencies. Top Partners began earning their Google Partner badge by demonstrating their business was healthy, their clients were happy, and they were up to date with the latest product knowledge. Since then, we received a number of requests from our Partners asking for a way to ...

    Rob Newton/ Inside AdWords- 13 readers -
  • Re-engage your loyal customers with Customer Match for Shopping

    Last year, we launched Shopping remarketing lists to help you reconnect with past visitors to your site. Now, through your existing customer data of offline and online signals, we’re making it easier for you to re-engage your loyal shoppers as they shop on Google. Today we’re announcing Customer Match for Shopping, a new opportunity to focus campaigns on your highest-value audi ...

    Rob Newton/ Inside AdWords- 12 readers -
  • 6 Online Video Insights from comScore to Inform Your 2017 Media Plan

    As marketers kick off 2017 planning, consumer preference for online video is higher than ever. Today’s study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference? If online video is your audience’s priority, it ...

    Rob Newton/ Inside AdWords- 16 readers -
  • To Viewability and Beyond: Active View coming to TrueView

    Ensuring that your ads are able to be seen is an important baseline for driving brand impact. That's why we've been so focused on improving viewability measurement. We’ve spent the last several years investing in our Active View technology, which measures whether or not an ad was able to be seen. Active View makes viewability measurement effortless and free.

    Rob Newton/ Inside AdWords- 7 readers -