Rob Newton

  • Engage holiday shoppers with Promoted Places in Google Maps

    During the busy holiday season, on-the-go shoppers are using their smartphones to find the perfect stocking stuffers, festive decor and gifts for loved ones. In fact, 70% of smartphone users who bought something in a store first turned to their devices for information relevant to that purchase. One in four of them also used a map through a web browser or an app before making the purchase.

    Rob Newton/ Inside AdWordsin Google- 17 readers -
  • Video campaign management gets easier with AdWords Scripts

    If you were wishing for an easier way to manage your video ad campaigns in AdWords this holiday season, the AdWords product team has the perfect gift picked out. Today we’re announcing AdWords scripts support for TrueView and six-second bumper ads. This means for the first time ever, you’ll be able to programmatically create and manage video ad groups, targeting and other campa ...

    Rob Newton/ Inside AdWords- 15 readers -
  • 2 Step Verification - The ‘key’ to account security

    Passwords have historically been the gateway to accounts; however we’ve shown that some of the most common passwords and security questions are easy to guess, which leaves accounts potentially vulnerable to hijackers. Keeping our users and partners secure is a top priority for us and we continue to work hard to help you keep the bad guys out.

    Rob Newton/ Inside AdWordsin Paid Search- 16 readers -
  • Shoppers Gobble Up In-Store Black Friday Deals On Mobile

    As another Black Friday weekend wraps, we saw supershoppers continue to turn to their devices for ideas and information as well as use them as a “door-to-the-store.” In fact, Black Friday had the highest mobile shopping searches of any day during Thanksgiving week this year. Thanksgiving Day was a close second, with searches peaking at 8:00 p.m.1 Further, shoppers across the U.S.

    Rob Newton/ Inside AdWords- 8 readers -
  • Introducing the new Google Merchant Center

    Retailers have long been using Merchant Center to connect their product data to Google -- letting millions of shoppers find their products on Google.com, YouTube, and partner websites. Today, we’re excited to introduce an updated version of Merchant Center, which offers the same functionality you’re used to, with more streamlined navigation and easier access to additional Shopping programs.

    Rob Newton/ Inside AdWords- 19 readers -
  • Learn from Experts in the AdWords Community

    The AdWords Community exists to help advertisers like you improve performance and share best practices. If you haven’t visited the AdWords Community in a while, you might be surprised by what you find. Over the last six months, we’ve made a number of exciting changes. From a new design to expanded content areas, the Google Advertiser Community continues to evolve and help you c ...

    Rob Newton/ Inside AdWords- 15 readers -
  • New cross-device attribution reports and benchmarks

    Consider this: 6 in 10 internet users in the US start shopping on one device but continue or finish on a different one.1 To help advertisers measure these customer paths that start on one device but convert on another, we rolled out cross-device conversions over three years ago. Using that same technology, we’re introducing three new reports in the Attribution section ...

    Rob Newton/ Inside AdWords- 22 readers -
  • Available today: three ad innovations for a mobile-first world

    The shift to mobile is no longer happening, or will happen — the shift to mobile has happened. At the Google Performance Summit in May, we announced a completely new ad platform built from the ground up to help consumers and marketers succeed in this mobile-first world: expanded text ads and responsive ads bring to life the canvas you use to connect with consumers, while device ...

    Rob Newton/ Inside AdWords- 33 readers -
  • Simplifying conversion measurement: saying goodbye to "Converted clicks"

    Conversion tracking was introduced to AdWords in 2001 to measure what happened after someone clicked on your ad. The ability to know whether or not people completed a desired action on your site meant that you could determine which keywords, ads and campaigns were the most effective. The original conversion measurement metric was very basic - simply reporting whether an ad clic ...

    Rob Newton/ Inside AdWords- 24 readers -
  • Measure the true value of calls with imported call conversions

    Mobile click-to-call has made it easier than ever for consumers to connect with businesses over the phone. And growth in call volume shows no signs of slowing down. In fact, calls to U.S. businesses from smartphones are predicted to reach nearly 162 billion by 2019, a 73% increase from 2015.1 Even though calls are a major source of conversions for many businesses, it can be c ...

    Rob Newton/ Inside AdWords- 28 readers -
  • Showcase your services and range of products with price extensions

    Whether it’s weekend baseball tickets or temporary storage space, people want to know what their options are and how much they cost before deciding what to buy. That’s why we’re introducing price extensions: additional information that can show with your mobile text ads, showcasing your services and range of products, and how much they cost.

    Rob Newton/ Inside AdWords- 16 readers -
  • More prominent reporting helps you monitor the health of your automated bidding

    Automated bidding in AdWords is an invaluable tool that helps marketers save time and improve performance. Powered by Google’s machine learning, it optimizes bids at scale for each and every auction and factors in a wide range of signals to help you tailor bids to a user’s unique context. In 2015, we announced a series of new reporting features in the Shared Library to provide ...

    Rob Newton/ Inside AdWords- 22 readers -
  • Making Travel and Shopping Easier for the Seasons Ahead

    While most of us are busy making the most of the summer sunshine, marketers are already beginning to think about the coldest (and busiest) months of the year--the holidays. October through December are traditionally the biggest months for both travel and shopping, and this year we expect mobile to play its biggest role ever.

    Rob Newton/ Inside AdWords- 22 readers -
  • Tailor your ads with dynamic remarketing - Google Best Practices

    If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.1 And for those who abandon a shopping cart, 75% say they intend on returning to a company’s website to make a purchase.2 We’ve created a new best practices guide, Tailor Your Ads with Dynamic Remarketing, to help advertiser ...

    Rob Newton/ Inside AdWords- 19 readers -
  • Press Play on TrueView Video Ads for Performance - Google Best Practices

    Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1 There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video Ads, to help you understand how to optimize ...

    Rob Newton/ Inside AdWordsin Google- 15 readers -