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Social media marketing is not always executed well. Watching how some brands communicate can make you cringe. But the effective use of social media marketing can go a long way to increasing brand awareness and promote a business or campaign. Whether through Facebook, Twitter, Instagram or any of the other sites and apps, social media has the potential to reach a staggeringly large audience.
You’re probably sick of hearing it. You know, the good old one, two, three strategy for growing your blog. One – set up an e-mail list. Two – create a juicy incentive to persuade visitors to sign up. Three – promote the hell out of it and hope people take the bait. And the thing is, it’s good advice. But that’s the problem. Because it’s good advice, everyone’s doing it.